“Miss Silva” and her “Milady’s Bower” column shaped the new forms of urban masculinity in the mid-20th century in West Africa. That cultural image of a modern man of that time was better fitted to new city life’s realities (Aderinto, 2015).

What Being a Gentleman Meant for West African Men

The West African ethos of “gentlemanliness” was central to the new urban masculinity. Miss Silva defied the conventions regarding the physical appearance of a gentleman. She wrote that looking dandy or wearing a “shirt, collar, tie, trousers, coat, shoes, and hat did not make one a gentleman”.

Overall, a gentleman should prioritize manners over appearances. She praised men’s natural, attitudinal, and behavioral traits, like the advice that a gentleman “should not be bad-tempered.”

• A gentleman “should try to admire others and envy none.
• A gentleman “should be respectful and self-contained.”
• A gentleman “should keep good company and avoid uttering evil words and bad language.” 
• A gentleman “should be honest, truthful, and generous.”
• A gentleman “should love others as himself.”

Miss Silva and her correspondents agreed that to be a true modern lover, a man must be a “gentleman” and not live a “pretentious life.” She thought that “gentlemanliness” was the most important thing that women liked about men:

“The most important thing that most women expect from men is that they should be gentlemen. There is only one kind of gentleman; and he is a man whose innate good breeding helps him to avoid giving pain to anyone; be that person man or woman, high or low, black or white. He never overrates his own personality, to the detriment of others; rather than commit this offence, he is always inclined to encourage others in their self-expression.”

(quoted by Aderinto, 2015, p.491).

What Else Did West African Men Need to Win the Hearts of Women?

However, to attract and keep a woman, modern West African men of that time needed something more than gentlemanliness. Living in the city and looking like a dandy or gentleman was not enough to get a girlfriend. Men must socialize in the proper places, attend dance shows, and go to movies.

Some young men felt disappointed and frustrated by urban life when they attempted to make social connections with girls for romantic and sexual relationships.

For instance, Onuigbo was one such young man who had no girlfriend five months after moving to Lagos. In his letter, he did not state explicitly what he was doing wrong.

As a rule of advice, Miss Silva believed that the way men behaved when they met a girl ultimately determined their chances of falling in love. She laid out the dos and don’ts of meeting a girl in her article “When you meet a lady” this way:

“Do not stare at her or cause her any embarrassment by walking into her way. By all means, avoid this showing that you are a gentleman, not nominally, but in practice. Do not try to create an impression by stating how great you and your achievements are. Men who show off may create a temporary amusement, but nothing more. Do not force yourself on her by proceeding to mention where you work and so on. She herself can ask for this if she is interested. Do not ask her impertinent questions, such as, Where are you going? Where do you work? Whom do you stay with? Such questions portray a shallow mind, coupled with lack of good behaviour. Do not give her your hands, even after introduction has taken place. She is the one to take the first step in this matter and not you. When you meet a lady, do not, out of prejudice, start to talk meanly of other women you know or exhibit their weaknesses. Vulgarity does not pay, rather it lowers one’s worth before others.”

(quoted by Aderinto, 2015, p.492).

Good Advice for West African Men to Fix a Relationship

Miss Silva’s belief was that men were typically to blame for broken relationships. She noted that men are generally less emotional than women and have a lack of emotional depth. Nevertheless, Miss Silva suggested that men should have the chance to voice their thoughts when women maltreat them.

For instance, Solomon Babalola wrote his letter in “Milady’s Bower” and complained that his girlfriend ended their one-and-a-half-year relationship. Babalola asserted that his girlfriend left him because he was poor. She left him for an ex-soldier who had been promised significant allowances by the government in exchange for his military service.

Babalola questioned Miss Silva with suffering in his heart if “women marry for wealth or for love”. He wrote once again to the newspaper two months later. He said that his ex-girlfriend had apologized. He consulted the other readers of “Milady’s Bower” on whether to take her back or continue with his new girlfriend.

The opinions of the readers were divided, expressing different views and suggestions (Aderinto, 2015).