Cutting, J. E. (2006). The mere exposure effect and aesthetic preference. In P. Locher, C. Martindale, L. Dorfman, V. Petrov, & D. Leontiv (Eds.), New directions in aesthetics, creativity, and the psychology of art (pp. 33–46). Baywood Publishing

Author reports the findings that viewers, when they rated their preferences for images, made their judgements comparing the images with those which they believed were the most representative Impressionist paintings. The author also noted one’s other study, in which researcher found that viewers frequently prefer complex paintings over simpler ones.