Attraction to Familiar Others

Something familiar is frequently attractive to us, despite our interest in novelty. It is a persistent pattern of human perception and behavior, which is called the familiarity principle (Reis & Sprecher, 2009). The principle is rooted in the mere exposure effect. … Continue reading

Genetic Diversity and Genetic Sexual Attraction

Despite the importance of similarity in genetic sexual attraction, genetic diversity is equally important in love. It appears that both similarities and differences between love partners play important roles. Evolutionary Value of Genetic Diversity Genetic sexual attraction plays an important … Continue reading