We Love Those Who Are Similar to Us

“Similarity psychology” and positive assortative mating play an important role in love relationships. We like others who are not only beautiful but also similar to ourselves. It seems natural to like and love those who are beautiful. Men and women … Continue reading

Attraction to Familiar Others

Something familiar is frequently attractive to us, despite our interest in novelty. It is a persistent pattern of human perception and behavior, which is called the familiarity principle (Reis & Sprecher, 2009). The principle is rooted in the mere exposure effect. … Continue reading