“Friends with Benefits”: Single Men and Women in Relationships

Throughout the last couple of centuries, traditional ideals of romantic love have suggested people find their soul mate, marry the loved one, have children, and live happily ever after. The cultural beliefs in love marriages have long shaped people’s dreams of a happy married life and kids.

However, many modern single men and women can also experience joy and be apparently happy in their lives. It turns out that for many, being single doesn’t have to be a bad thing. Marriage may appear to be desirable, but it is not always a necessary condition of well-being and happiness. 

Kim Mills, in her recent interview with Geoff MacDonald, a professor at the University of Toronto in Canada, asked:

Now when you’re studying people who are single, does that mean that they can’t have relationships, that they can’t have intimacy with other people?”

Speaking of Psychology: Living a happy single life,” Episode 215

In his answer to the question, Geoff MacDonald explained that single men and women have lots of opportunity for relationships and intimacies with their friends and family relationships.

Being single, they still have romantic and sexual connections. Culturally, over the last few decades, social norms of relationships have shifted toward more variety and flexibility. Currently, social norms allow more opportunities for casual relationships and sexual encounters. The line between dating and not dating is blurry. For instance, people can be some kind of “friends with benefits.”

What Is a “Friend with Benefits” Relationship?

What kind of relationship does a “friend with benefits” have?

As Geoff MacDonald comments,

“We know that there are a number of single people who tell us that they’re sexually active. And what we do know is that single people who are higher in sexual satisfaction tend to be happier with singlehood.”

The data, on the other hand, suggests that

“Singles who are happier with their sex lives are also more likely to end up in relationships down the road.”

As Geoff MacDonald further explains, it is possible that

“…being with people in sexual and romantic relationships, it’s not shopping for a product where if you don’t like it you take it back. The human heart works such that relationships are kind of sticky. And even when you are in casual sexual relationships, for example, next thing you know you’re leaving a toothbrush, and next thing you’re leaving a set of pajamas, and next thing you know it’s easier to just move in because you’re already spending three nights a week there.”

So, it is likely that

“even though sexual satisfaction is definitely something that’s associated with happiness in singlehood, that might also indicate somebody who’s on the road to being in a committed romantic relationship.”

Geoff MacDonald,Speaking of Psychology: Living a happy single life,” Episode 215

How “Progression Bias” Works

“Progression bias” is the tendency of people to make decisions that sustain relationships rather than dissolve them. For example, Samantha Joel and Geoff MacDonald (2021), in their recent study, showed emerging evidence of a progression bias in romantic relationships.

People are biased to make pro-relationship decisions over the course of relationship progression, according to the authors. In other words, they feel predisposed to making choices that favor the initiation, advancement, and maintenance of their romantic relationships.

Progression bias takes place in the contexts of relationship initiation, investment, and breakup decisions.

“getting into a relationship is often easier than getting out of one, and why being in a less desirable relationship is often preferred over being in no relationship at all.”

(Joel & MacDonald, 2021, p. 317).

“Progression bias” occurs in a situation:  

“when you get into a casual sexual relationship, and then it’s all of a sudden you find yourself more and more committed.”

Geoff MacDonald provides a couple of reasons why this “progression bias” can occur in the course of relationships. One of these is the evolutionary explanation.

In the cases of such relationship development, the mere exposure effect can be another psychological mechanism at work, supporting the progression bias.

Happy People, Happy Relationships

Long-standing cultural ideologies of love have encouraged men and women to fall in love, get married, and spend their lives happily with their spouses.

In recent decades, the modern culture of relationships has evolved and transformed into new forms. Traditional marriage evolved into the varieties of singlehood, not necessarily making men and women unhappy. And the old-fashioned stereotypes of singlehood may no longer be variable.

It turns out, however, that many single men and women can also be happy. And being single is not always a negative circumstance. Single women and men can be just as happy as those who are married.

So, do love and marriage bring us happiness? Or do we ourselves bring happiness to a relationship?

What Makes a Single Person Happy?

People who have never been in a romantic relationship or have never been married are more likely to be happier as singles compared to those who have ever been in a romantic relationship or have ever been married.

Researchers don’t really know so far why that’s the case because they don’t have direct evidence from their studies. An expert in relationship research, Professor Geoff MacDonald, proposes the following explanation. He thinks that most people intuitively know what is good for themselves and follow their own path.

Are You Happy to Be Single? Really?

The traditional beliefs of cultural love ideology are that romantic relationships and marriages are good for people. These centuries-old myths can create cultural and personal biases against being single. The cognitive dissonance between holding this cultural belief and the reality of being single can cause personal unhappiness.

Other people, however, can feel themselves free from the cultural pressure of such a love ideology. They just intuitively know and recognize that romantic relationships are not for them and that marital relationships will not make them happy. So, they decide to stay single.

When Divorce Is Bad and When It Isn’t So Bad

One of the challenges that can make people unhappy is a divorce. People who have been through a divorce tend to feel worse about being single and struggle with lovelessness. Some evidence suggests that divorce can be psychologically fairly damaging to at least some individuals, even though we as a society may not have thought this way.

Happy People Bring Happiness into Their Relationships

People who do well in life in general usually feel well in their lives as singles. Those who feel securely attached in their relationship don’t worry much about getting rejected by others. They do well in romantic relationships and feel comfortable in their close relationships with others. But they do well in singlehood too.

As Professor Geoff MacDonald said about this,

“Maybe one of the reasons for that is that people who are happier in singlehood are also people who have good relationships with their friends and good relationships with their families. And that skill set that comes with attachment security, the ability to be comfortably close to people, to take emotional risks that allow you to get close to people, that’s not just limited to romantic relationships. Those people are going to bring those kinds of skills to their friendships and their family relationships.”

Some people believe in the old-fashioned wisdom that if they get into a romantic relationship, they will become a happier person. People who are happy as singles are also happy in relationships. As Geoff MacDonald noted in this regard,

“it suggests that maybe the best idea is to get right with yourself first and go towards a romantic relationship when you’ve done whatever that work is.”

In conclusion, people of this kind bring their attachment security, comfort, and happiness into relationships if they decide to be involved. In other words, not romantic or marital relationships bring them happiness in life. But rather they themselves bring their well-being in those relationships (Karandashev, 2019; 2022).

Recent studies have shown that modern single men and women can be happy or unhappy in a variety of ways that are not necessarily related to their marriages.

Is It Okay to Be Single?

Since the middle of the 20th century, marriage and family have changed dramatically and surprisingly. The “golden age of marriage” and “sexual revolution” of the 1950s and 1960s promised that men and women should be happier in their love marriages. Being able to marry their romantic lovers and live with the partners they love should make them happy.

All these cultural ideals should make them presumably happy together for life: “to have and to hold, from this day forward, for better or worse, for richer or poorer, in sickness and in health, to love and cherish always.”

Nonetheless, in the late 20th century, unpredictable shifts in marital and family relationships flipped the cultural script on those ideals of love and commitment. Marriage and family as love unions have lost their value in the minds of many men and women in Western modernized societies, while singlehood has grown in value.

Nowadays, approximately half of all Americans are single—more than ever before. In addition, nearly three-quarters are not in a committed relationship. About half of those singles are not interested in dating or looking for a relationship. Many feel happy to continue living that way (Pew Research Center, 2019).

So, is it okay to be single?

The Romantic Myth of Being Happy Together

For a very long time, cultural ideologies of love have inspired men and women to love, marry, and be happy together with their beloveds. Surprisingly, in the following decades since it became possible in the “golden age of marriage,” marriage started to lose its allure.

The increasing number of single people appears to be the modern trend in the United States, Canada, and worldwide. Numerous studies conducted over the years have shown that, on average, married people are happier and healthier than single people.

However, it turned out that many men and women can also be happy being single. Being single is not necessarily a bad thing. Single women and men can be no less happy than married ones.

So, it is possible that our modern cultural beliefs are still rooted in the tenets of the old myth that only marriage can make people happy. Maybe this belief is just an old stereotype that is not really valid anymore. Perhaps we need to overcome the societal stigma and stereotype of singles being lonely and unhappy. Maybe we should better understand that being happily single is not less valuable than being in a happy relationship.

“What makes some people happy with singlehood while others are not?”

Geoff MacDonald, a Professor at the University of Toronto in Canada, has investigated this issue. As an expert in this field, he recently talked about this topic with Kim Mills, who interviewed him on behalf of the American Psychological Association at the recent podcast of “Speaking of Psychology: Living a happy single life,” Episode 215

Is It True that Single People Are Less Happy than People in Relationships?

Multiple publications have shown that on average, the people who are in a romantic relationship feel happier; they are more satisfied in life than the people who are single (see, for review, Karandashev, 2019, 2021, 2022).

Men and women are both single before and after they enter into a relationship. They can be in different contexts and be of different personality. 

However, average data does not tell the whole story. We should acknowledge that the differences revealed in many studies are relatively small. Besides, the variability within each of these two groups of individuals is high (Karandashev, 2019, 2022).

All these statistics lead us to assume that not every single person is unhappy, and not every person in a relationship is happy in their life. So, the question remains: what types of single people are happier than other types of single people who are less happy?

Overall, for social scientists and relationship researchers, it is interesting to learn who those single people are and what makes them happy. And Professor Geoff MacDonald is on the front line of this research.

How Marriage Evolved Into Singlehood

In people’s minds, love and marriage relationships have been deeply associated with wellbeing and happiness. For a long time, many women and some men thought that marriage would bring them happiness in life. Yet, something unexpected occurred by the end of the 20th century.

Cultural Evolution of Marriage in the Second Half of the 20th Century

The cultural evolution of marriage and family since the middle of the late 20th century has been surprising for many people. Many social scientists did not anticipate these changes in marital relationships that occurred in many European and North American countries. 

In these and other modern Western societies, the “golden age of marriage” of the 1950s and 1960s brought to life the cultural ideologies of “love marriage” and “sexual revolution.”

As a result of cultural progress in relationships, women and men in love marriages should presumably become happier. Yet, the unpredictable evolution of marriage in the late 20th century reversed those romantic cultural ideals.

What Happened with Marriage and Family in the Late 20th Century?

In the 1970s, 1980s, and 1990s, many dramatic changes occurred in marital and family relationships, both in positive and negative ways. Marriage became less popular among both men and women. Many significantly delayed their decisions to marry. Marriages became shorter-lived and ended in divorce.

Some simply did not wish to get married at all. Alternatives to marriage, such as cohabitation, have become common. Living together but not officially getting married became a frequent practice. Many men and women no longer consider marriage to be necessary in order to conceive, become pregnant, and have a child.

In the late 20th century, the cultural evolution of marriage led to a different model of parenthood. Many women postponed giving birth to a child and waited even later to get married. Unmarried women were more favorable for childbearing. Couples wanted fewer children.

Many men did not want to marry and take on marital and family responsibilities. They liked having relationships with women, but they didn’t want to be as emotionally or financially involved. They preferred to enjoy the pleasures of romantic relationships without commitments and obligations.

Thus, the cultural model of love-based marriage that triumphed as a socially normative value and practice in the 1950s and 1960s waned at the end of the 20th century. The value of marriage and family as love unions faded while the value of singlehood grew in the minds of many men and women in Western modernized societies.

Why Modern Men and Women Prefer to Be Single

According to recent data from the Pew Research Center (2019), more Americans than ever before are single. About half of all Americans are single. And nearly three out of ten adult Americans are not in a committed relationship.

They live with a partner in a committed or not-committed relationship without being married. About half of those singles said they were not looking for a relationship and not interested in dating. Many are perfectly happy to stay that way.

Meanwhile, simply looking at marriage rates reveals that the number of singles is even higher. According to the United States Census Bureau, approximately half of all American adults, or approximately 127 million people, are unmarried. Those singles are an interesting bunch. Some people have never married. Some are divorced, while others are widowed. They are either older or younger. Some of them are parents. Others do not have children. All of these factors, as well as many others, may influence how people perceive singlehood.

So, the questions arise:

  • Whether the old belief that “marriage is important for happiness” is not valid anymore.
  • And whether single men and women can be no less happy than married ones

“What makes some people happy with singlehood while others are not?”

Family Evolution in the Late 20th Century

The 1950s and 1960s were the “golden age of marriage” and the triumph of romantic love in many modern Western societies. The cultural ideologies of “love marriage” and “sexual revolution” prevailed. Marriage rates rose above 90%, and people married younger (see Karandashev, 2017, for a review).

That “golden age of marriage” promised to make men and women happy in loving marriages. Marriage achieved a fair balance between love and marital stability. However, surprisingly, the late 20th century’s dramatic evolution of marriage overturned romantic cultural ideals, rapidly changing people’s attitudes and behaviors toward sex, love, and marriage.

In the middle of the 1970s, marital relationships and families changed too fast, in some cases in a positive way and in others in a negative way. Fewer men and women wanted to get married. Many postponed their marriage. Some did not want to marry at all.

Marriages lasted less time; by the 2000s, they lasted an average of seven years. Divorce rates increased. Cohabitation and other alternatives to marriage have emerged. Living together without registering the marriage became very common. Between 1970 and 1999, the number of unmarried couples living together increased seven times. Only when a woman became pregnant did many couples decide to marry.

In the 1990s and by the early 2000s, women and men no longer viewed marriage as necessary to conceive a baby and get pregnant. For instance, in the United States, nearly 40% of cohabiting couples had children (Karandashev, 2017, p. 168).

Family and Parenthood in the Late 20th Century

The cultural evolution of marriage in the later 20th century headed toward a different model of parenthood. The birth rate among married couples continued to decline. Many women delayed becoming mothers. Women waited even later to get married. Childbearing rates among unmarried women increased. The number of children born outside of wedlock became more frequent (Coontz 2005, p. 261).

Many men became unwilling to marry. They preferred to get into relationships with women, yet they wanted to be less involved financially and emotionally. Some publications in the public media undermined men’s family responsibilities by encouraging them to enjoy the pleasures of romantic relationships. In this regard, women complained that contemporary men were reluctant to commit to relationships, which led to new tensions between women and men.

New Opportunities for Women’s Personal Growth

But on the flip side, aspirations and opportunities for women in the workplace increased both before and after marriage. Many of them postponed marriage in order to complete college. Their personal ambitions and self-confidence increased.

Others relished their single status for a few years before settling down with marriage and children. They remained single for longer and gained work and academic experience (Coontz, 2005).

The Contraceptive Revolution of the 1960s

In the 1960s, more effective contraceptives were developed. Since women had better access to effective contraception, they had more freedom to use birth control. Therefore, they were in a better position to decide on their own when and how many children to have. This gave them the possibility of changing their lives and marriages.

In some ways, the contraceptive revolution of the 1960s paved the way for the so-called sexual revolution. Reduced risk of unintended pregnancy allowed women to consider sexual activity and childbirth motivation separately, if desired. This gave her more freedom to enjoy sex and love.

Men and women became more involved in promiscuous sexual activity. Many premarital and extramarital couples were able to enjoy the sensual pleasures of sexual activity. Lovers and good friends enjoyed their sex, not necessarily being engaged as bride and groom and not planning to marry at all. The myth that sex can only be enjoyable within a marriage has been debunked. Men and women were more interested in sex than ever before, becoming more equal partners in sexual relations.

The Psychology of Sex in the Late 20th Century

Sex, on the other hand, entailed not only physical sexual activity but also psychological aspects of intimacy and a genuine interpersonal relationship. The latter attributes of sex were paramount. Sexual adequacy in a woman, in particular, was strongly related to the quality of her intimate relationships (Murstein 1974, pp. 441–442).

Cultural Evolution of Partners’ Psychological Roles in Relationships

The rate of childbirth decreased. The number of childless marriages and families with one to two children increased. All these factors weakened the links between marriage and parenthood. Couples reconsidered the roles that each partner should play in their marriages and families. There were fewer small children vying for their attention. Therefore, many couples appreciated the qualities of their own relationships in terms of intimacy and romantic love feelings.

By the 1970s and 1980s, all these changes had a profound impact on how people felt about intimate relationships. A significant shift toward prioritizing emotional gratification, intimacy, self-fulfillment, and fairness over conformity to social roles occurred.

The value of companionate love and partnership increased. When both the husband and the wife had jobs, they commonly discussed how to rearrange the division of housework and the equality of family chores.

The cultural evolution of social norms regarding relationships prompted many men and women to believe that autonomy and voluntary cooperation were more important than obedience to authority. Everywhere in North America and Western Europe, acceptance of singlehood, unmarried cohabitation, childlessness, divorce, and extramarital pregnancy increased (Inglehart 1990; Coontz 2005; see for review, Karandashev, 2017, p. 169).

So, while it took more than 150 years for love-based marriage to become the common model of family union in Western Europe and North America, it took less than 25 years to dismantle it (Coontz, 2005).

What Happened with Marriage in the Late 20th Century?

The middle of the 20th century, from the 1950s to the 1960s, was the “golden age of marriage” and the triumph of romantic love. Many modern societies have experienced the rise of the cultural ideologies of “love marriage” and “sexual revolution.” The number of marriages increased above 90%. By the 1960s, the popularity of love marriage had become nearly universal. Becoming married appeared to be the happy destiny of romantic love. Men and women tended to marry at a young age (see Karandashev, 2017, for a review).

After more than 150 years of striving for romantic love ideals, love had a triumph and conquered marriage (Coontz 2005). The cultural ideals established the new norms of the love-based marriage in North America and Western Europe, as well as in many other modern countries.

However, the “golden age of marriage” of the 1950s and 1960s, which promised to make people happy in love marriages, surprising reversal of romantic cultural ideals.

Love conquered marriage after more than 150 years of striving for romantic love ideals (Coontz, 2005). The cultural ideals established the new norms of love-based marriage in North America, Western Europe, and many other modern countries. The “golden age of marriage” of the 1950s and 1960s promised to make people happy in love marriages.

 However, the popularity of romantic cultural ideals and marriage began to decline.

What happened in the late 20th century with the cultural evolution of marriage?

A Turning Point at the End of Marriage’s Golden Age

In the 1960s, marriage seemed to have achieved the right balance between love and social stability. Love-based marriage encouraged the right to choose a marital partner. That cultural ideology valued romantic love and personal choice over inherited social ties and family obligations. Young and educated people, especially women, found this cultural perspective on marriage to be very appealing (see Karandashev, 2017).

However, something unexpected happened with the ideals of love marriage. Significant cultural changes started to take place in the opposite direction in the late 1970s. Cultural evolution turned out to be too fast and too drastic. Instead of evolutionary progress, it became a cultural revolution.

What Changed in Love and Marriage in the Late 20th Century?

Mid-1970s love, sex, and marriage attitudes and behaviors changed too quickly. The radical cultural ideas reversed “traditional” marriage. Many of these changes occurred because of the unfulfilled marital expectations of men and women. Their dissatisfaction grew when they did not meet their marriage ideals of love, intimacy, and partnership. Many failed to find happiness in marriage.

The Age and Length of Marriage in the Second Half of the 20th Century

Love marriage had become a common cultural norm in many societies by the 1960s. Marriage appeared to be the happy destiny of the romantic love dreams of youngsters (see Karandashev, 2017, for a review).

In general, men and women married at a young age, and their marriages lasted longer than at any time in European and American history. For example, in 1900, the average marriage in America and Europe lasted 11 years. During the “golden age of marriage” of the 1950s, marriages lasted on average 31 years. However, between 1966 and 1979, the age when men and women married increased. However, the length of marriage shortened, and divorce rates accelerated and doubled by the 2000s. The marriages in the 2000s lasted, on average, seven years.

There was good news and bad news about the evolution of marriage by the early 2000s. The positive trend was that the number of divorces had been going down steadily over the last few decades of the 20th century. The negative trend was that fewer men and women were getting married at all.

The Declining Number of Marriages in the Late 20th Century

Another alarming trend of the late 20th century was the decline of marriages overall. In particular, by the late 1970s, there were high divorce rates as well as a decline in the number of people remarrying after divorce.

New alternatives to marriage, like cohabitation, emerged. Living together without registering the marriage became quite widespread. In the United States of America, for instance, the number of unmarried couples cohabiting increased seven times between the years 1970 and 1999.

In the 1970s and 1980s, many couples usually decided to get married when a woman became pregnant. However, in the 1990s, women and men no longer considered marriage as important to become pregnant or give birth. By the early 2000s, nearly 40% of cohabiting couples in the United States had children under the age of 18 living with them (Seltzer 2004; Smock & Gupta 2002, see for review Karandashev, 2017, p. 168).

What Happened After the Golden Age of Marriage?

Social scientists coined the term golden age of marriage, referring to the period in the middle of the 20th century. In the 1950s and 1960s, the cultural ideology of “love marriage” and a number of marriages became popular and prevalent in many European countries, the United States, Canada, New Zealand, Australia, and some other modernized societies across the world. According to statistics, more than 90% of all women and men wanted to marry, and they married at a young age. Marriage had become nearly universal in those countries by the 1960s (for a review, see Karandashev, 2017).

The Triumph of the Love-Marriage Cultural Ideology

Love finally conquered marriage and transformed marital relationships (Coontz 2005). The ideals of romantic love, emotional closeness, and sexual satisfaction for both partners became accepted by educated and liberal people, especially those of a young age. The love ideology implied the possibility for men and women to select the bride and groom of their personal choice according to their preferences and love ideals.

The ideals of love marriage also anticipated companionate love relationships and partnerships. Happiness among married partners was expected to be high, and it was frequently found to be so. The divorce rate remained stable. They enjoyed personal freedom in their marital relationships. Married couples had a strong sense of autonomy from their extended family.

Sex and Marriage in the Golden Age of Marriage

In the 1960s and 1970s, sex became a private matter between two individuals. Men and women became more interested in the issues of sexual relationships and sexual pleasure. America and Europe were experiencing a sexual revolution. 

Women’s sexual attitudes changed. Previously, a woman could not achieve full sexual equality because of cultural reservations in this regard. New cultural norms not only permitted sexual pleasure for women but also encouraged it. The sexual revolution of the time recognized men and women’s sexual equality to have sexual satisfaction. 

The fear of an undesired pregnancy also played a role. While she and her partner could have “fun,” only she was primarily responsible for a child. Therefore, couples who had free premarital sex were expected to marry eventually (Murstein 1974, pp. 441–442).

The Beginning of the End of the Golden Age of Marriage

In the 1960s, marriage appeared to have found the optimal balance between the personal freedom of a love match and the constraints necessary for social stability. The ideology of love-based marriage affirms the right of the individual to choose his or her own spouse. Additionally, this cultural ideology emphasized the importance of the individual over inherited wealth and an ethnic group.

Social scientists predicted that many societies across the world would soon adopt this marriage pattern and these cultural values. This perspective on marital relationships was very appealing to young and educated individuals, particularly women (see Karandashev, 2017).

What Happened to Love Marriage Cultural Ideals? 

Surprisingly to many, significant changes began to occur in the opposite direction. In the late 1970s, the cultural revolution took place at a too fast pace and too drastically, getting out of control. The radical ideas of the late 1960s and early 1970s did not transform but overturn “traditional” marriage. Various changes in the realm of relationships occurred in the 1970s and 1980s.

The pace of change in marriage attitudes and behaviors became too fast in the mid-1970s. Many of these transformations likely occurred because people did not meet their needs in marriages. Men and women initially sought to find their fulfillment at home. However, when their idealistic expectations for marriage were not met, their discontent grew. Accordingly, people became critical of the lack of intimacy and unsatisfying relationships with their spouses. When they hoped to achieve personal happiness and tried to make this happen within marriage, their expectations failed. Personal discontent with 1950s marital intimacy ideals, combined with economic and political changes in the 1960s and 1970s, most likely overturned 1950s gender roles and marriage patterns.

An American Professor of History and Family Studies, Stephanie Coontz, commented in her book that “it took more than 150 years to establish the love-based, male breadwinner marriage as the dominant model in North America and Western Europe,” but “it took less than 25 years to dismantle it” (Coontz, 2005, p. 247).