What The Stories Teach Us About Cultural Experiences in Emotions

How do we love him or her? How do we hate them, and why? Over years of research, scientists have discovered an abundance of knowledge and findings that show how certain situations, contexts, and behaviors elicit specific emotions, such as joy, love, anger, and sadness. Scientists have found that cultures substantially shape our emotions and the way we experience and express them (see, for review, Karandashev, 2021; Mesquita, 2022).

The Cultural Study of Emotions in the Hadza People and Americans in North Carolina

In 2016, Katie Hoemann and Batja Mesquita, the researchers from the University of Leuven in Belgium, started to investigate how the people known as the Hadza, a group of hunter-gatherers living in a remote area in the north central part of Tanzania, experience and express emotions.

Researchers collected the stories the Hadza people shared with them about their feelings. The authors compared how those stories were different from the stories told by Americans from North Carolina.

In a recent article published in the journal Perspectives on Psychological Science, the authors compared the stories they collected from the Hadza people with the stories collected from American university students and community members in North Carolina. They examined the narratives people use to construct their emotional experiences.

Researchers discovered that these two cultural groups have different methods of describing emotions. Furthermore, the differences the authors have observed are surprising for the right comprehension of emotions. The manner in which individuals communicate and perceive their emotions can have a significant impact on their social interactions and relationships. In the absence of the right understanding, we can overlook nuance and diversity in our understanding of emotions. We can miss the intended meaning and what others are trying to say.

In these studies, researchers interviewed the Hadza and American adults, asking them to recall a recent time they felt pleasant or unpleasant, and then answered questions like “Where were you?” “What happened?” and “How did you feel about it?”

What the Hadza people and Americans in North Carolina say about emotions:

The Hadza people emphasize physical experiences and bodily sensations while Americans emphasize mental experiences and subjective feelings

Researchers quickly noticed that the Hadza stories frequently emphasized physical experiences, such as bodily sensations and movements. As an illustration, a woman in her middle age expressed her experience of not receiving payment for a job by referring to her heart, head, and hands:

“My heart is beating very fast until my head is pounding, because I’m using so much power while working hard, because I expected I would get something for it. But I got nothing.… When someone refuses to pay you, it’s like they cut your hands: because even if you go do other jobs, you worry the next guy also won’t pay you.”

Katie Hoemann and Batja Mesquita

Different from these narratives, these stories of Americans about emotion placed more emphasis on mental experience—subjective feelings, conclusions, and explanations—than on physical sensations, as did the Hadza. For instance, a middle-aged American woman highlighted her rage, her sense of “unworthiness,” and the wrongdoer’s malice in another narrative concerning conflict at work:

“I was very angry, but unfortunately I never had any respect for this person anyway. She abused her power, she manipulated people, she … [thought] that all of the decisions that she made were the right ones. But the effect that she had on so many people was, well, so discouraging, and … she really liked to make you feel totally unworthy.”

The Hadza people emphasize shared experiences while Americans on their individual experiences

Researchers also observed that Hadza narratives about emotion focused on shared experiences, i.e., other people’s needs and viewpoints. The young man below said he was happy after a successful hunt because he “knew [his] kids would be satisfied”:

“I waited for the impala to come close to where I was hiding, ready to hunt them. I was hiding by a big branch of the baobab so they could not see me. So, when they are starting to eat, and I started descending slowly and I started to shoot them … I was laughing so much because I had never killed an impala before. My whole life I had been trying to kill impala. This was a very lucky day for me.… I loved it so much because I knew my kids would be satisfied.”

This description is contrasted with a statement made by a young American man in North Carolina, whose story of winning a different kind of major game was far more self-centered. He describes his appearance in the local paper and the accolades he received as a “ego-trip.”

“I played for our varsity basketball team, and we were playing one of our big rivals, and I ended up scoring, I don’t know, like 16 points in the last quarter, which basically won the game for us. I received a lot of praise for that, and then the next day in the newspaper it had a big article write-up about me, and the picture, and so … I felt praised, kind of an ego-trip.… I knew I would get a lot of recognition that night and have a lot of fun.”

What Are the Differences Between Hadza and Americans’ Narratives About Emotions?

The authors summed up their findings by examining patterns in the emotional narratives from Hadza and North Carolina and comparing data from both sets of interviews. Participants’ comments about time, objectives, and the reasons behind their actions varied. Aside from that, the authors concluded that:

  • American participants place the emphasis on their individual experiences, whereas Hadza people place the emphasis on their shared experiences,
  • American participants place the emphasis on mental experiences, whereas the Hadza people place the emphasis on their physical sensations.

These distinctions show how culture shapes stories about emotions, just like it shapes any other narrative practice. There is no single way to discuss feelings. In fact, feelings may not even play an important role in how people make sense of their experiences.

You can see more studies presented in the recent books Cultural Models of Emotions by Karandashev (2021) and Between Us: How Cultures Create Emotions by Mesquita (2022).

What Love Languages Are and Whether We Should Know Them

Over 30 years ago, Baptist pastor Gary Chapman introduced a theory of love languages, suggesting five typical ways people express and perceive love. His book “The 5 Love Languages: The Secret to Love That Lasts” has become very popular since that time in many countries around the world. Chapman’s theory suggests that love means different things to different people. The author identified 5 different meanings and corresponding ways of expressing love. These languages of love are

  • words of affirmation (giving compliments),
  • gifts (presents big and small),
  • acts of service (helping your partner with chores or in other ways),
  • quality time (doing things together) or
  • physical touch (such as hugs, kisses or sex).

Gary Chapman claims that understanding your partner’s love language is the key to a good relationship. Many people who read his book have found it to be helpful in their relationship with a partner. This competency can have a tremendous positive impact on romantic and marital relationships.

Is the Theory of Love Languages Science or Pop Culture?

A neuroscientist and journalist, Richard Sima, discusses this question in a recent article in the Washington Post, January 15, 2024. Let’s consider some evidence.

Chapman strongly believes that almost everyone has a primary love language. And this language “tends to stay with us throughout a lifetime,” he said. According to his opinion, the only people he has encountered who say all five are equally important are those who either were always loved or never loved.

Chapman admits, “I’m not a researcher.” He said that some researchers criticizing his theory of 5 love languages interpret his work too strictly.

“I was never dogmatic to say that there’s only five love languages. I’m still open, but I’m a little more confident that these(five)are pretty much fundamental to human nature.”

Chapman said.

Some researchers, however, question the scientific validity of the concept of 5 love languages. Emily Impett, a psychologist at the University of Toronto, Canada, and her co-authors Haeyoung Gideon Park and Amy Muise  recently published an article in the journal Current Directions in Psychological Science presenting an extensive review of the scientific literature on the topic (Impett et al., 2024). They concluded that core assumptions about love languages stand on shaky ground, unsupported by empirical evidence.

Their analysis of scientific publications has shown that there is no strong empirical support for the book’s three central assumptions that

  • (a) each person has a preferred love language,
  • (b) there are five love languages,
  • (c) couples are more satisfied when partners speak one another’s preferred language. 

Here are the main points of critiques:

1. Do People Have a Primary Love Language?

The existence of the person’s “primary” love language is a cornerstone of love language advice. So, a key assumption of Chapman’s book is that you need to know the primary love language your partner speaks. Researchers found that people tend to connect with several love languages, not one.

“In real life, we know that people often don’t need to make these kinds of trade-offs between do you want a partner who is going to touch you versus express love in some other way,”

Impett said.

“If that’s the core assumption, then everything that follows kind of falls apart in a lot of different ways,”

said Sara Algoe.

2. People Have More Than 5 Love Languages

Researchers show that people experience and express love in more than the five ways, or five key love languages, as defined by Chapman.

Other expressions of love are possible, such as the support of a partner’s autonomy and personal growth.

“We know that these things are really key for relationship satisfaction and might be more meaningful to couples with more egalitarian values,”

Impett said. 

“Just being nice to your mother-in-law, being on time for the opera, creating interests together, learning things together, doing novel things together. It’s a little different than just spending time together.”

said Helen Fisher

3. Having the Same Love Language May Not Lead to Relationship Satisfaction

Chapman’s theory of love languages implies that learning the love language of a partner and speaking the same love language as your partner’s would lead to a successful relationship.

However, studies show that partners who have the same primary love languages do not necessarily have higher relationship satisfaction compared to those who have different love languages.

According to Emily Impett, research suggests that perceiving expressions of love in any form leads to high relationship satisfaction.

Family therapist Dr. Gottman, co-founder with his wife Julie Gottman of the Gottman Institute, is renowned for scientific relationship research. He expressed his doubts that learning your partner’s love language is a key to relationship happiness.

“My general conclusion is that these dimensions are not very distinct conceptually, nor are they very important in terms of accounting for variation in marital happiness and sexual satisfaction,”

said Dr. Gottman.

Gottman believes that the idea of love languages focuses on the important question of partners’ needs and their satisfaction in a relationship:

“What can I do to make you feel more loved now, and help me understand where you are right now?”

Responding to all criticism, Chapman said that

“He understands that love languages aren’t “the answer to everything in marriage, for sure. But I think it could be a helpful tool for any individual or any couple that wants to enhance their relationship and especially meet each other’s need to feel loved.”

Humor Helps Maintain Love Relationships

Men and women tend to love humorous people and perceive them as more attractive. They feel attracted to those with a good sense of humor and consider humor a desirable trait in romantic partners during the early stages of relationships.

How important is humor in a relationship over time? It is possible that we not only perceive humorous people as attractive but also tend to perceive someone we like as humorous (Li et al., 2009). For example, when we are happy in a relationship, we find our partner funny, even though she or he may not be objectively that funny in the first place.

How a Recent Study Conducted

A recent study conducted by Kenneth Tan, an assistant professor of psychology at Singapore Management University, and his colleagues Bryan Choy, and Norman Li. showed that humor also plays a role in maintaining and strengthening relationships. Partners use jokes and funny stories to signal continued interest in each other and improve their relationship.

Kenneth Tan and his colleagues conducted a study with a sample of 108 couples who were involved in romantic relationships with an average duration of 18.27 months. The researchers asked partners to complete daily assessments for seven consecutive evenings, reporting their perceptions of humor within their relationships and their levels of relationship commitment, perceived partner commitment, and relationship satisfaction.

This way, researchers investigated how humor and relationship quality fluctuate within established romantic relationships on a day-to-day basis. They found that humor functions as a means to signal and maintain the interest of partners in a romantic relationship.

The Study Found Complex Relations Between Humor and Relationship Quality

Their findings demonstrated that on days when partners reported higher levels of commitment, perceived partner commitment, or relationship satisfaction, they also more frequently used humor in communication with their partners. Furthermore, positive relationship quality between partners on one day increases the use of humor and perception the next day. Thus, relationship quality in current interactions positively influences the use of humor in subsequent interactions. This way, they use humor to express their continued interest in an ongoing relationship.

On days where partners were more satisfied and committed to the relationship, they found their romantic partner more humorous, both on the same day and the next. On days when they were less satisfied and committed to their relationship, they found their partner less humorous, both on the same day and the next.

The study did not reveal gender differences in its findings. Both women and men tend to use humor to maintain interest and strengthen their relationships.

In conclusion, one might typically think that humor is more important in the early phase of relationships to establish attraction than in the later stage of the relationship. However, the study found that humor did not show stronger effects on relationships that were shorter in length.

Humor, as well as smiling and laughter, improve our love relationship at any stage of a relationship.

How Assertion and Hesitation Help Sustain Love in Bicultural Marriages in Japan

Authors: Clifford H. Clarke and Naomi Takashiro

Intercultural partners experience many challenges in building and sustaining love in bicultural marriages. In the previous article, we reviewed the key problems that Japanese and American partners encounter in their bicultural marriages. We explored those cases of third-culture marriage in Japan by observing their interactions and interviewing them.

We clarify misinterpretations through the use of kotowaza, or proverbs and sayings that illuminate the values behind cultural interactions. Understanding the deeper values leads to modified interpretations of each other’s behavior that become more isomorphic and mutually acceptable to partners committed to constructing together a successful Third-Culture Marriage.

In our recent chapter 51 in the International Handbook of Love (Clarke & Takashiro, 2021), we elaborated on the eight primary qualities of third-culture marriage interactions. They are important when partners commit to constructing together a successful intercultural marriage.

Here is one more advice.

Context of the Interaction Assertion and Hesitation in Bicultural Marriages

Partners in bicultural marriages have varying degrees of action-oriented versus being-oriented inclinations (the oft-noted ‘A’ or ‘B’ type personalities). When these are not in sync they cause tension. For example, in planning everyday schedules, leisure trip activities, even with the pace in which house chores or shopping get done, and many other occasions in which joint preparations are desired.

Time Is a Key Value

Time is a commodity in both cultures however it is worshipped differently.   Preciseness of departure times or eating times or sleeping times cause communication issues when there is a significant difference between marriage partners’ commitments to preciseness or being laissez-faire toward time (letting things take their own course.) But proper timing is also important and that can vary by context and objective.  

The kotowaza, Seite wa koto o shisonzuru or ‘Hasty ones make blunders’ reminds us of the issue of proper timing, such as when to end or leave a conversation or party. This also suggests the importance of enryo or hesitation as a pause before sasshi can occur (Miike, 2003) as in giving consideration or guessing a meaning.

Necessary Elements of Place

Besides the perspective of ‘time’, there are also considerations of ‘Place’ that bicultural couples must appreciate and resolve.   There is an appropriateness of time, place, and occasion, “TPO” to speak honestly in private with honne or tactfully in public with tatemae. 

Tatemae & honne (public & private speech) create style ambiguities that result in challenging attributions that question each other’s integrity, based honesty, shōjiki, or on harmony, “Wa, as the primary value in society (Prince Shotoku Taishi, 604; Clarke, 1992; Nawano, Annikis, and Mizuno, 2006; Oosterling, 2005; Pilgrim, 1986).

Here Is an Example of One Scenario

A long-term U. S. man, a professor, complained often of his Japanese partner never having an opinion of her own, even about where to take a weekend trip or what to eat.  The American wanted her honest feeling regardless of potentially having her opinion overruled.  Having “no opinion” created comfort in the Japanese woman while not in the U. S. man. It rather limited the scope and depth of the bicultural relationship.  The man did not value awaseru, to adjust, adapt, or match, as the woman did because without ‘the truth’, her shōjiki, how could he know that he was pleasing her? 

She on the other hand was practicing enryo, hesitation, in order to let him choose.  Whatever his decision, she was sure that she was happier to awasu, to adjust to his preferences and would easily gaman, endure, the consequences.  She would be ‘the wise hawk that hides its talons’ – No aru taka wa tsume o kakusu.

Here Are the Tools for Cultural Exploration

Kotowaza (sayings and proverbs – some are the same as sayings and proverbs in English) can uncover deeper values and assumptions, which are often unknown to non-Japanese (Galef & Hashimoto, 1987).  Kotowaza, like those from Confucius or Musashi, reveal models for strategic thinking and behaviors and can provide a basis for conversations about different styles of communication. 

In this case the Japanese wife chose to enryo, hesitation, and awasu, to adapt to his expressed wishes.  The husband chose to act in a way that could have conveyed rikutsuppoi, argumentative, or display what she may have perceived as ki ga tsuyoi, strong mindedness, and jikoshucho, self- assertiveness, not characteristics admired in Japan.  

Learning Through Experimentation

Differences across these two cultures due to assumptions about integrity, honesty, persuasion, and adjustment often result in dissatisfaction within the marriage. However, just deeper understanding is inadequate without exploring the necessary changes in attitude, accepting the conflicting values, and experimenting with new behaviors.

One Pathway to Conflict Resolution

There are two social paths by which to display integrity.   One is by being honest; the other is by being harmonious.   In Japan, Prince Shotoku Taishi wrote in 604 A. D. “Above all, there is harmony” in what is known as Japan’s first constitution. 

Honesty is not as core a value in Japan as in the U.S. due to the predominance of tatemae rather than honne in the language, which enables the construction of greater harmony. 

One kotowaza shows the necessity of what Americans call lying; Uso mo hoben, similarly, ‘a white lie is a necessary evil’ teaches us that lying is sometimes expedient in order to save face and build harmony, as in diplomacy or office politics.

The Courage to Love

Sometimes love requires strong actions. When we love someone, it is easy to mistake the respect we feel we should have towards the other person’s choices, with cowardice and fear. In the case of parental love, for instance, it is crucial to be able to distinguish between interfering and intervening. This is one of the themes present in Follow your Heart, an Italian novel that despite its astonishing commercial successithas been translated into eighteen languages and sold over sixteen million copies worldwide – is often dismissed as excessively sentimental and soppy. A more careful reading uncovers the true themes at its core: incapacity to deal with human emotions – often disguised as modesty – going hand in hand with familial histories of abuse within a patriarchal arrangement of relationships harmful to women as well as men.

An extensive article on the novel is included in the collective volume Love and the Politics of Intimacy (2023), an exploration of love in the 21st century. Incorporating academic writing and original creative work from scholars around the globe, the volume seeks inspiration for transforming and re-mapping the pathways of love.

Love Does Not Suit the Lazy

The novel tells the story of Olga, a grandmother who feels that her relationship to Marta, her granddaughter, has been recently infiltrated by sourness and misunderstandings. Sensing the nearness of her death, Olga recognises the urgency to communicate truthfully to her granddaughter. She therefore consigns to the pages of a diary the honest confession of her life. 

While telling her story to Marta, Olga exposes a palpable absence of love in all her most significant relationships. Between herself and her husband, as well as between herself and her parents, communication was formal and insincere. Olga recalls her mother dying “unsatisfied and holding a grudge” after a marriage characterized by unkindness and spite. As Olga’s account reaches its highpoint, the reader discovers that at the centre of Olga’s pain is an immense sense of guilt for having  caused – albeit involuntarily – the car accident in which her daughter died.

Wishing to leave behind an honest and coherent narrative of her life, for herself as well as for Marta, Olga recognizes, one by one, her faults and mistakes. First, she sees that behind her apparently progressive choice of respecting and not interfering with her daughter’s unhappiness was hidden a good amount of laziness and cowardice: “love doesn’t suit the lazy, sometimes it requires strong, precise actions. Do you see? I disguised my listless cowardice as noble sentiments about personal liberty” (Tamaro, 1994, p. 63-64).

Olga’s Lack of Courage

Ultimately, Olga blames her lack of courage and self-knowledge for her incapacity to really love her daughter, for not having understood the difference between interfering and intervening, and for having lived her life in fear: “most of my life has been like this, I didn’t swim, I floundered. With uncertain, confused movements, without elegance or joy, I have barely managed to keep myself afloat” (Tamaro, 1994, p.79).

One of the most interesting aspects of the novel is that it does not shy away from describing the strong connection between emotional incompetence, its damaging and far-reaching power, and cruelty, one of its most frequent outcomes. Olga, who was a young woman in post-fascist Italy, connects her bitterness to the condition of women in general, vividly describing a world in which men could access opportunities of self-realization: “men had their professions, their politics, their wars, they had outlets for their energy. Women, to the contrary, for countless generations have been confined to the bedroom, the kitchen, and the bathroom; we have taken millions of steps, millions of gestures, each one encumbered by the same rancour and the same dissatisfaction” (Tamaro, 1994, 49-50).

The Courage of Reading without Prejudice

While reading the story of Olga, I thought that it could be of particular interest to the younger generations, more and more accustomed, when discussing familial or romantic relationships, to a language that highlights consent, self-affirmation, the transparency of feelings, as if these perspectives had always been widely shared and available to everyone. To the contrary, private histories have always been, and still are, fraught with conflicts, abuse, and ineptitude in dealing with human emotions. As such, narratives that investigate these aspects should be read without prejudice in order to better understand the complex and contradictory history of our relationships.

Francesca Pierini, Asian University for Women

What Can Our Body Language Tell Us About Love and Relationship?

The popular scientific and self-help publications widely advise us about our body language and what it tells us about our feelings, attitudes, and love. How valid are all these advices?

Subtle facial and bodily movements are often cited as giveaways in today’s media, whether it’s the tabloids or social media platforms like TikTok, Instagram, Facebook, or YouTube. They claim that our body language says a lot about us, our partner, and our relationships.

Do these pop media messages about body language have any basis in reality or the science of nonverbal communication?

What the Science of Nonverbal Communication Reveals About Body Language

The group of researchers from the Department of Psychological and Brain Sciences at the University of California, Santa Barbara, and their colleagues from other universities, YALAN J. FRIDLUND, MILES L. PATTERSON, AND CARLOS CRIVELLI, say about several misconceptions about nonverbal communication.

The authors summarize these misconceptions in their recent blog on the Character and Context Blog.

They say that unfortunately, distinguishing between science and pseudoscience can be challenging at times, and it is frequently the latter that garners greater attention and clicks. So, they used their discretion to rectify the situation.

The Concept of “Body Language” Lacks Empirical Evidence and Scientific Support

Are people’s true thoughts and feelings conveyed through their posture, gaze, touch, tone of voice, and faces? There is an entire industry that promotes the notion that “you can see it in their body language,” but “it” can refer to a variety of things, such as whether someone loves or hates us, whether they are potential clients, innocent defendants, or foreign terrorists.

Are there any reliable indicators? If there was true body language, it would function like a language! Words in language have fairly precise meanings. “Lava” refers to molten rock emitted by volcanoes, and “eat” refers to putting food in our mouths. The words can also be combined to form sentences, such as “Aardvarks are quadrupeds.”

However, things are different in the science of nonverbal communication. There aren’t the kinds of precise meanings we see in language outside of gestures like OK signs and extended third fingers. If you ask a friend about the weather outside and she scowls, it could mean one of three things:

  • (a) It’s lousy outside;
  • (b) It’s so lousy outside that it’s ridiculous to ask; or
  • (c) She’s still upset from the argument yesterday and doesn’t want to talk to you, especially about the weather.

Which of these is it? We could look for other nonverbal cues, but the kicker is that we almost always have to use language—real language—to be sure: “Hey, what’s with the face?”

Our Personal Space Is Not Stable Across Time and Situations

It irritates us when people don’t “give us our space.” It’s a comforting notion that we have a secure, insulating personal space that we guard against outsiders, but we constantly violate it! Friends are allowed to be closer than strangers, and children are allowed to be closer than friends. It’s common to want no space at all with romantic partners. In some situations, a near approach can be intimate, but in others, it can be sexual harassment. You love being close to your children, but you’re also content to have them out of sight for a while when they misbehave. Furthermore, the boundaries established with other people are influenced by their gaze, posture, body orientation, and facial expressions, as well as their distance from you.

Electronic media makes it clear that emotional closeness does not imply physical closeness. What do you think of two individuals who are having video calls with people who are halfway across the world while seated a short distance apart in a coffee shop? To whom is closer?

Our Faces Do Not Reveal Our Inner Emotions

What about the posters on every preschool wall that show cartoonish faces with words like “Happy,” “Sad,” “Angry,” and “Scared” underneath? Everyone has been taught that certain expressions indicate that the people making them are experiencing specific emotions. But is that correct? Obviously not. It makes a difference whether the big smile is from a child at a birthday party or from a scammer looking for money. A person who approaches you with a tearful pouty face to announce, “My child has cancer,” may make the same face the following week and say, “She doesn’t have cancer after all!”

What do faces do if they don’t generally express inner emotion? If you ask someone, “How was the movie?” and he smiles, it is because of the movie. Faces are usually about things—things you know, things you want, and things you want from others. The “angry” face on the posters signals others to confess or leave; the “sad” face receives sympathy and hugs; and the “scared” face declares, “I give up.” People in different societies make different faces in ways that are very different from the preschool posters.

People’s Bodies and Faces Cannot Reveal Whether or Not They Are Lying

We’ve heard the expression “the body never lies”? That, of course, is a lie, but one reason people cling to it is that the truth about lies makes them feel so vulnerable. There are no telltale nonverbal signs of lying, as non-verbal communication research has demonstrated for decades. People may fidget, blink more or less, avert their gaze, twitch their lips or noses, stammer, and make fleeting facial “microexpressions,” but these are all symptoms of stress, not deception. People may exhibit these symptoms while lying, but it is not because of it.

And, contrary to popular belief, guilty people are often less stressed than innocent people. A habitual liar may be far less concerned about being accused again. Innocent people may experience overwhelming stress not because they are lying but because they are afraid of being wrongfully accused of it, resent the fact that they are suspected of it, or are simply nervous about being confronted with it.

In Real Life, Context and Culture Matter

So, what does nonverbal behavior indicate? It depends, as we hope we’ve made clear. You can only understand people’s nonverbal behavior if you know who the interactants are, where they are, what they’re saying to each other, and what culture they come from. When people succumb to the simplistic pseudoscience of “body language,” the stakes are high—in relationships, in the boardroom and courtroom, and in international affairs.

So, the reality of nonverbal communication is not so easy. It is more complex. It depends on the content, context, and culture in which people communicate their emotions and relationships.

Why People Love Romantic Comedies

Why are romantic comedies so popular among people? Do their narratives reflect men’s and women’s love?

Romantic comedies, also known as rom-coms, are among the most popular film genres. However, they have often been criticized for not being serious enough and for distorting people’s perceptions of love.

Anthropology of Romantic Comedies

Marianne Gabrielsson, a student from the School of Global Studies at University of Gothenburg studied these questions from an anthropological perspective. She explored:

  • Why do people watch romcoms?
  • In what way do people embody love as portrayed in romcoms?
  • How can we relate people’s perceptions of love to the romcom genre?

What the Study Revealed

Thus, according to the recent study conducted by Marianne Gabrielsson,

  • Romantic comedies have psychopharmacologic functions in the sense of escapism.
  • People embody romcoms in terms of EPIC love, disappointment, fear, non-realistic demands, resignation, false happiness, or joy.
  • Romantic comedies are often negatively loaded with ideals, traditionalism, stereotypes, and conformity.

The Functions that Romantic Comedies Have in People’ Lives

The concept of escapism serves as an indicator of underlying societal issues, wherein romantic comedies are often depicted as a potential solution rather than a contributing factor to these problems.

Paradoxically, romantic comedies present this solution in a stigmatized, negative tone, causing feelings of shame, blame, and belittleness, contextualizing romcoms as a ‘guilty pleasure’ for the female consumer.

As a result of this paradox, culture continues to rewrite cultural norms and reinforce stereotypes, reproducing the outdated idea of the Other. This way, romantic comedies divide people into intellectual, serious, and pragmatic consumers and the rest: the naive and stupid consumers of banal and superficial depictions of love.

This suggests a shift in the focus of discourse from a widely shared sentiment of love to a more practical and rational approach.

Nevertheless, the study found that love is related to pragmatism, disappointment, and love always being for someone else. The author conducted the interviews that revealed a prevalent views of love as aspirations, dreams, and a desire for a love that transcends societal norms and expectations.

Conclusions of the Study

The author concludes that the complexity exhibited by romantic comedies presents a promising path for future academic research. Within this realm, three specific aspects have emerged as particularly intriguing subjects of study:

  • 1) The phenomenon of culture consumption encompasses various forms such as film, literature, music, and social media. And it has its significant impact on society.
  • 2) The persistent practice of rewriting culture is an ongoing process that shapes and reshapes societal norms and values.
  • 3) Within the field of anthropology, there exists a notable gap in the discourse surrounding the potential universality of love as a human experience.

Mobility of Intimate Relationships in Online Dating Apps

Online dating applications facilitate interpersonal connections between individuals, enabling them to pursue various motivations, such as seeking sexual encounters, romantic relationships, emotional intimacy, or other forms of interpersonal connections.

Many women and men feel ambiguity regarding the opportunities associated with online dating apps. They frequently do not know exactly what they hope to gain from using a dating app. They might anticipate a connection that develops into a committed monogamous relationship, but these relationships can change over time and are flexible. Users can meet for sex, become friends, or friends with benefits, and possibly form a couple before deciding to become friends again without engaging in sexual activity with one another.

Andrea Newerla, a researcher from Paris Lodron University Salzburg in Salzburg, Austria, and Jenny van Hooff, a researcher from Manchester Metropolitan University, United Kingdom, analyzed the dating app user experience in Germany and the United Kingdom.

They conducted an in-depth analysis of interviews with online app users in the United Kingdom (van Hooff, 2020) and Germany (Newerla, 2021), and their findings were quite intriguing. Researchers performed a thematic analysis on the data collected from both cultural samples.

In a previous article, I described the summary of their research findings about the ambiguities and opportunities men and women experience using dating apps.

In this article, we’ll look into the users’ perceptions of the mobility of intimate relationships.

Experiences of Mobility in Intimate Relationships

For many users, dating practices are marked by ambivalence as the potentialities and possibilities afforded by dating apps emerge as spaces for new forms of intimacy. Normativities are challenged, and spaces are opened up for forms of love and desire that cannot be subsumed under the ideal of the romantic or partnership model in their pursuit and realization of these potentials.

Friendships formed through dating apps, as previously stated, are an important experience for some of our participants. And the descriptions clearly show that these relationships, which were initially defined by sexual attraction, are malleable and can evolve into new forms of intimacy.

Matteo, a 34-year-old man, for example, began using dating apps in 2015. His main goal was to find a romantic partner:

‘I was not as sex-positive as I am now, and society was not at the point we are now. So the main goal was to find a partner’.

Matteo found himself in new cities more frequently as a result of geographical changes, and apps assisted him in meeting new people. He was open to casual sex at this point, but not to the possibility of a romantic relationship if the person was ‘right for him’. As he describes in his relationship with Beate, he developed a variety of ways to be intimate with people in Berlin, blurring the boundaries of friendship and couplehood:

‘It was only sexual, but there was a connection with Beate. She was a person that I was liking. When we started to play [sexually], I realized that I really enjoy this, the motion of playfulness and connection when it’s in consent. It’s clear what we are there for. (…) and from this moment on me and Beate started to have a sex relationship which also developed something more complex. I also developed feelings for Beate that were not immediately mutual (…) Beate was not interested in a relationship that was more romantic, but I was. But we found a common ground and we have been experimental quite a lot.’

(Matteo, M 34, German study).

Beate eventually fell in love with someone else, and Matteo became friends with her. ‘We are still in a good connection,’ Matteo says of this development. It was unclear at the time of the interview whether Beate’s new relationship is open to additional sex partners. Matteo describes the possibility of him and Beate sharing this level of sexual intimacy again. However, Matteo says in the interview that it could remain a platonic friendship without sexual physicality. It’s clear that he sees this intimate relationship as a process, that he’s open to its evolution because he likes Beate and wants to see how their relationship develops in the future.

Here Is How Rob Describes his Relationships on Dating Apps

Rob, who has used dating apps on and off since Tinder debuted in 2012, explained how the connections made on apps evolve and develop based on the circumstances:

‘Being on Tinder you can have a few girls that you’re messaging or seeing or whatever, and it’s actually good because you know you’re not going to get married, because you live in different cities, or you’re too different, but you still have this connection, when you’re bored you can chat, or sext, and there’s no expectation. I don’t know how you’d define it, but I’ve had a few of those kind of relationships, and they’re good because you’re both on the same page’.

(Rob, M 34, UK study).

Rob describes a liminal relationship that maintains an emotional and sexual connection but will not develop into a committed couple relationship. These relationships defy traditional heteronormative conventions, but they are meaningful to participants and are not time-limited. While these types of relationships are often portrayed negatively in popular culture as ‘breadcrumbing’ (sporadic contact with no follow-through), for Rob, they are meaningful ties that do not fit into normative understandings of relationships.

Here Is How Mona Experiences her Relationships on Dating Apps

Mona can easily organize various dates based on her immediate needs thanks to the variety of relationship forms available on dating apps. This is sometimes casual sex, but she prefers it when a relationship develops. Some dates have become friendships. There was no sexual contact in these cases, but they enjoyed each other’s company. However, these friendships are also physical: one friend, for example, comes over on a regular basis to cuddle and watch Netflix. She does not prioritize romantic relationships and emphasizes the importance of friendships throughout the interview:

‘It doesn’t have to be the romantic partner you wake up next to, it has to be a person you just get along with. (…) This realisation that I don’t have to expect a partner to fulfil all my needs, but that friendships are also a relationship that also fulfils needs like a romantic relationship, that was then for me like: bam. I communicate much more openly about this with my friends and also with the partners I am currently seeing.’

(Mona, F 33, German study)

Mona was dating four people at the time, all of whom she met through dating apps. Here, the apps have assisted her in finding people who think and live similarly to her, as they are all interested in multiple relationships, identify as polyamorous, and have openly communicated their relationship status through the apps. Their experiences have allowed them to communicate more openly about their own needs.

Here Is How Alex Explains her Relationships on Dating Apps

People came up with creative ways to use dating apps. Sexual relationships turned into friendships or, in Alex’s case, a professional network. Even though he hasn’t found the long-term relationship he was looking for through dating apps, his experiences show how relationships can change:

‘A long period on Tinder would be six plus dates, usually it doesn’t go anywhere. Usually relationships are sexual. I’d always chat to multiple people at once and occasionally see multiple partners at once. Most encounters have been enjoyable and interesting, some I’m still friends with, one is now our company solicitor, but most I don’t speak to.’

(Alex, M 29, UK study)

Alex is a marketer, and his professional and personal networks frequently cross and overlap. He describes it positively, saying that sexual encounters evolve as dates take on new roles in his life. The normative categorization of romantic and sexual relationships does not apply to Alex’s experience with dating apps, and the normative hierarchy of intimacy does not currently apply to his personal relationships. Alex also emphasizes the importance of transitioning into and out of different relationship forms as key moments of communication and connection in and of themselves.

Challenges to Being Open in Online Dating Apps

Online dating apps assist people to connect with each other, and individuals pursue their own motivations, whether for sex, love, intimacy, or any other kind of interpersonal motivation.

Do people use dating apps for love or for sex? Many men and women experience the ambivalences and possibilities of being involved in dating with online apps. They often do not have a clear idea of what they expect from using a dating app. They might expect a connection leading to a committed monogamous relationship, but these processes are mobile and flexible over time. Users can meet for sex, become friends, then friends with benefits, possibly form a couple, and later they decide to be friends again who do not have sex with each other, and so on.

These processes of communication in online apps are not clearly dichotomous, either for love or for sex. Contemporary intimate relationships are mobile and flexible and cannot be simply categorized as for love or for sex.

Andrea Newerla, the researcher from Paris Lodron University Salzburg, Salzburg, Austria, and Jenny van Hooff, the researcher from Manchester Metropolitan University, Manchester, UK, completed an analysis of the users’ experience with dating apps in Germany and the UK.

They conducted an in-depth analysis of interviews they administered among online app users in the UK (van Hooff, 2020), and Germany (Newerla, 2021), which showed quite interesting findings. Researchers did a thematic analysis of their data in both cultural samples.

Ambiguities and Opportunities in Dating App Practices

 Researchers revealed that using dating apps presents participants with both ambiguities and opportunities, particularly in “being open.”

The study reveals a tension between participants’ romantic love ideas and the more fluid, undefined relationships found on dating apps. Alternative relationship practices, such as monogamous romantic models, have become available to users who initially didn’t consider them. Participants often struggle to articulate what they perceive as an important intimate encounter.

In interviews, ambiguities and mobility in intimate relationship development are not seen negatively. For example, 26-year-old Thorsten, who uses dating apps to meet women, describes dating as a process rather than a rigid one. He enters a polyamorous constellation with a woman, meeting other people and not limiting themselves. Despite feeling insecure, Thorsten sees potential in insecure experiences:

“I also find insecurity an exciting thing. I know so many people who are security people. […] I don’t want to be so obsessed with everything always being safe. I just find it much more interesting to live with such openness, to live with such contingency. Of course it’s not always nice, it can also be very difficult, but that’s precisely why I think it’s good to learn to endure it, to be able to live with it, to be able to deal with it. And not to let it limit or dominate you, but to recognise it, to articulate it, to be able to talk about it and to live with it.“

(Thorsten, M 26, German study)

As one can see, Thorsten enjoys mobile dating’s openness, allowing for experimentation, intimacy development, and personal growth, while others find it ambiguous and uncertain, offering opportunities for self-reflection.

Mark, after a relationship breakdown, has used dating apps for four years, navigating casual and committed relationships and highlighting the app’s potential for offline connections:

‘It opens up possibilities. So first of all I’m thinking if I want a long-term relationship with this person, and if not I think if there are other possibilities. but that’s not a bad thing I think, we live in a world that’s too po faced about sex. There’s something about Tinder that suggests that people are more open to whatever might happen. If you’re on Tinder you’re in a contract with each other, sex is a possibility, in a way that doesn’t happen outside of online dating. I’d never heard of polyamory before I went on Tinder, but now you can be open about seeing multiple people, rather than lying. That can only be a good thing.’

(Mark, M 32, UK study)

As we can see, Mark embraces the potential for diverse relationships through apps, including polyamory, as he adjusts his expectations to nonnormative forms, fostering positive connections.

Susanne, a 35-year-old polyamorous woman, shares her experiences of recognizing the romantic ideal and embracing multiple relationships, primarily using dating apps for sex but also expressing openness.

‘I think it’s always a question of how you use it yourself and I usually go in there with the feeling of ok I’m open for what’s coming now. There are phases where I say ok now I only want it for sex. And I always find this ’only’ difficult. So I used it for sex. (…) I always call them ’regular sex partners’, because I don’t find one night stands so desirable myself, but they happen and that’s okay. But I would tend to be more interested in meeting more often and building up something sexually. So I’m actually open to that, but I always waver back and forth. For example, when I don’t have the emotional capacity to get involved with someone. If I’m processing a break-up or something and honestly want to leave myself the space for it.’

(Susanne, F 34, German study)

Susanne’s intimacy practices are broader, fluid, and mobile, embracing openness and the uncertainty of relationships beyond sexual experience. She welcomes this openness and views it as an opportunity to engage in diverse forms of relationships.

Irfan uses dating apps to meet potential partners outside his circle, experiencing freedom and short-term relationships while being relieved of long-term commitment pressure. Success comes from short-term connections:

‘Successful encounters have been girls that I’ve continued to date for several months after meeting. Really nice, genuine people that I enjoy spending time with. Removing the expectations that you’re going to get married or stay together means you can actually enjoy being with them.’

(Irfan, M 28, UK study)

Dating apps have broadened relationships beyond normative coupling, valuing connection over external expectations and transforming the way relationships are valued.

Mona discusses the development of intimate relationships through mobile dating, particularly through dating apps, as highlighted by a 33-year-old woman in an interview:

‘I know a lot more of my friends here in Berlin through Tinder, and it never developed into something amorous, but more like: ‘hey, we get along really well, we text all the time, we want to meet up, that’s really cool, but there’s just nothing.’ (…) Really good friendships have developed on Tinder and also good conversations. (…) In general, I don’t have any expectations, except to somehow get to know someone who is somehow quite nice. Someone who seems nice, okay, just a good evening, whatever it turns out to be. Whether it turns into friendship, as it does with some people because they understand each other well, but there’s nothing interpersonal about it, or a one-night stand or something longer-term. That is absolutely open to me. (…) Everything can happen, nothing has to.’

(Mona, F 33, German study)

Mona, like other participants, does not view openness as threatening in mobile dating. She sees it as a way for relationships to develop, varying depending on the person and time. This mobility in relationships is discussed in the next section.

A New Study on the Importance of Affectionate Touch in Romantic Love

Touch is an important way people communicate love and intimacy in romantic relationships. Affectionate touch, such as hugging, stroking, and kissing, is common worldwide. Romantic partners across many cultures frequently use affectionate touch to express their love for a romantic partner, passion, desire, and intimate feelings.

The affection exchange theory explains how affectionate touch is beneficial for our romantic relationships and mental and physical health in various respects. It turns out that both giving and receiving affectionate messages through touching behavior boost our mood and reinforce our relational bonds. In the same way as other forms of affectionate communication, affectionate touch nurtures our mutual affection in a relationship.

What the New Study Explored

In their recent publication, Agnieszka Sorokowska and her authors reported two studies in which they examined the relationship between romantic love and affectionate touch behaviors. They administered a cross-cultural survey, collecting data from 7880 participants from 37 countries.

The two studies that the authors conducted revealed interesting results. Generally, this extensive cross-cultural research demonstrates the significance of nurturing love for affectionate touch behaviors and, conversely, the importance of affectionate touch for nurturing love. Although it may seem intuitive that love and affectionate touch are directly related, this new study is one of the few scientific studies that has convincingly demonstrated this association using empirical data.

These studies found that affectionate touch is consistently associated with love in a diverse range of cultures around the world. Partners with high levels of passionate and intimate dispositions more frequently use various kinds of affectionate touch in their romantic communication. However, the partners’ degree of commitment does not make them inclined to use more touching behavior. These differences in effects of these three components of love make sense since the first two are more emotional and physical, while the third is more rational but less physical.

Individual Differences in Affectionate Touch

The authors importantly noted that these statistical relationships substantially varied within cultures, in some cases higher than in others. I believe this means that despite the cross-cultural universality of affective touching in romantic relationships, individuals within those cultures may substantially differ typologically in their preferences for the use of affective touching in daily intimate encounters.

People’s attitudes toward touch are highly individual. And touch can be perceived as not necessarily pleasant, as in cases of social anxiety and touch avoidance. Some men or women may prefer avoiding touch or react negatively to touch, even in romantic relationships. However, even for those individuals who experience attachment avoidance and are less open to touch, more touch in a relationship can promote well-being. Individuals within any society may have different needs for affectionate touch behaviors. Some, for instance, may have a lower preference for interpersonal touch.

Cultural Factors Influencing Affectionate Touch

Collectivistic and individualistic cultural norms of proxemic behavior can have an effect on the frequency and cultural contexts in which men and women use their affective touch. Other cultural factors also play a role.

As the authors conclude, in more conservative and religious societies, cultural norms encourage more physically restrained expressions of affection. Therefore, people tend to use more formalized, less freely expressed, and less diversely expressed affectionate behaviors, even in private and intimate relationships.

What Authors Conclude

The authors of this study finally conclude that various kinds of touching are very common behaviors in romantic relationships. Partners in such relationships experience more need for touch from their romantic partner than they do from other people with whom they communicate and interact.