What The Stories Teach Us About Cultural Experiences in Emotions

How do we love him or her? How do we hate them, and why? Over years of research, scientists have discovered an abundance of knowledge and findings that show how certain situations, contexts, and behaviors elicit specific emotions, such as joy, love, anger, and sadness. Scientists have found that cultures substantially shape our emotions and the way we experience and express them (see, for review, Karandashev, 2021; Mesquita, 2022).

The Cultural Study of Emotions in the Hadza People and Americans in North Carolina

In 2016, Katie Hoemann and Batja Mesquita, the researchers from the University of Leuven in Belgium, started to investigate how the people known as the Hadza, a group of hunter-gatherers living in a remote area in the north central part of Tanzania, experience and express emotions.

Researchers collected the stories the Hadza people shared with them about their feelings. The authors compared how those stories were different from the stories told by Americans from North Carolina.

In a recent article published in the journal Perspectives on Psychological Science, the authors compared the stories they collected from the Hadza people with the stories collected from American university students and community members in North Carolina. They examined the narratives people use to construct their emotional experiences.

Researchers discovered that these two cultural groups have different methods of describing emotions. Furthermore, the differences the authors have observed are surprising for the right comprehension of emotions. The manner in which individuals communicate and perceive their emotions can have a significant impact on their social interactions and relationships. In the absence of the right understanding, we can overlook nuance and diversity in our understanding of emotions. We can miss the intended meaning and what others are trying to say.

In these studies, researchers interviewed the Hadza and American adults, asking them to recall a recent time they felt pleasant or unpleasant, and then answered questions like “Where were you?” “What happened?” and “How did you feel about it?”

What the Hadza people and Americans in North Carolina say about emotions:

The Hadza people emphasize physical experiences and bodily sensations while Americans emphasize mental experiences and subjective feelings

Researchers quickly noticed that the Hadza stories frequently emphasized physical experiences, such as bodily sensations and movements. As an illustration, a woman in her middle age expressed her experience of not receiving payment for a job by referring to her heart, head, and hands:

“My heart is beating very fast until my head is pounding, because I’m using so much power while working hard, because I expected I would get something for it. But I got nothing.… When someone refuses to pay you, it’s like they cut your hands: because even if you go do other jobs, you worry the next guy also won’t pay you.”

Katie Hoemann and Batja Mesquita

Different from these narratives, these stories of Americans about emotion placed more emphasis on mental experience—subjective feelings, conclusions, and explanations—than on physical sensations, as did the Hadza. For instance, a middle-aged American woman highlighted her rage, her sense of “unworthiness,” and the wrongdoer’s malice in another narrative concerning conflict at work:

“I was very angry, but unfortunately I never had any respect for this person anyway. She abused her power, she manipulated people, she … [thought] that all of the decisions that she made were the right ones. But the effect that she had on so many people was, well, so discouraging, and … she really liked to make you feel totally unworthy.”

The Hadza people emphasize shared experiences while Americans on their individual experiences

Researchers also observed that Hadza narratives about emotion focused on shared experiences, i.e., other people’s needs and viewpoints. The young man below said he was happy after a successful hunt because he “knew [his] kids would be satisfied”:

“I waited for the impala to come close to where I was hiding, ready to hunt them. I was hiding by a big branch of the baobab so they could not see me. So, when they are starting to eat, and I started descending slowly and I started to shoot them … I was laughing so much because I had never killed an impala before. My whole life I had been trying to kill impala. This was a very lucky day for me.… I loved it so much because I knew my kids would be satisfied.”

This description is contrasted with a statement made by a young American man in North Carolina, whose story of winning a different kind of major game was far more self-centered. He describes his appearance in the local paper and the accolades he received as a “ego-trip.”

“I played for our varsity basketball team, and we were playing one of our big rivals, and I ended up scoring, I don’t know, like 16 points in the last quarter, which basically won the game for us. I received a lot of praise for that, and then the next day in the newspaper it had a big article write-up about me, and the picture, and so … I felt praised, kind of an ego-trip.… I knew I would get a lot of recognition that night and have a lot of fun.”

What Are the Differences Between Hadza and Americans’ Narratives About Emotions?

The authors summed up their findings by examining patterns in the emotional narratives from Hadza and North Carolina and comparing data from both sets of interviews. Participants’ comments about time, objectives, and the reasons behind their actions varied. Aside from that, the authors concluded that:

  • American participants place the emphasis on their individual experiences, whereas Hadza people place the emphasis on their shared experiences,
  • American participants place the emphasis on mental experiences, whereas the Hadza people place the emphasis on their physical sensations.

These distinctions show how culture shapes stories about emotions, just like it shapes any other narrative practice. There is no single way to discuss feelings. In fact, feelings may not even play an important role in how people make sense of their experiences.

You can see more studies presented in the recent books Cultural Models of Emotions by Karandashev (2021) and Between Us: How Cultures Create Emotions by Mesquita (2022).

How to Make an Online Dating Profile Appealing: New Research

The fact that the first dating websites appeared only in the 1990s might seem surprising. However, dating websites have developed significantly over the last three decades. This development had a significant impact on how partners met, fell in love, and developed their relationships. These days, over one-third of marriages start online. But this data differs depending on the culture.

Modern online-mediated cultures of relationships have changed intimate practices in online dating apps.

Research findings have shown the ambiguities and opportunities men and women experience using dating apps.

One of the challenging questions is how to create an attractive online dating profile.

Most people who are looking for love online will fill out their profiles with all the interesting things about themselves that make them stand out. They have a dog, three kids, or an iguana. On the weekends, they paraglide and do hot yoga, or something like this.

Sometimes, though, they forget to say what they want to know about a potential partner. They, however, are not always aware that others are not less but may be more interested “to be known” than “to know them as their partner.”

New Research on Dating Profiles Shows

A recent series of experiments conducted by Juliana Schroeder, Professor of Management Philosophy & Values at Berkeley Haas, and Ayelet Fishbach, Professor of Behavioral Science and Marketing at the University of Chicago Booth School of Business, showed that the most important thing online dating users should keep in mind is that people are more satisfied when they feel like “they are known,”  rather than when they feel like “they know the other person.

Juliana Schroeder and Ayelet Fishbach recruited a group of research assistants to analyze dating profiles from Match.com and Coffee Meets Bagel. According to the information provided in the profiles, more than 50% of the writers were rated as desiring recognition from a potential partner, whereas only around 20% expressed a wish to know their potential partner.

Subsequently, the researchers requested a group of many online participants to compose their own profiles, with the option to emphasize being known or getting to know the other person. Then, they surveyed an additional 250 individuals to evaluate these profiles based on “how much they found them appealing and how much they would potentially want to contact them” using a rating system ranging from 1 to 7. Thus, their ratings evaluated the level of attractiveness and the likelihood of wanting to initiate contact with the individuals in the profiles.

What Do People Look for in Dating Profiles?

Consistent with their previous findings, Schroeder and Fishbach discovered that the raters exhibited a preference for the profile authors who placed emphasis on their desire to understand the other person.

These findings could provide valuable guidance for individuals seeking to enhance their attractiveness on a dating platform.

“What they want to be doing is saying, ‘I really care about you, and I’m going to get to know you and be there for you and listen to you and be a great partner,”

Schroeder says.

That makes sense, Schroeder says, adding credence to the notion that the phenomenon of a parent-child relationship is primarily about support.

 “It’s the one relationship where it’s very clear the parent needs to be supporting the child.”

A New Perspective for This Research

Schroeder and Fishbach’s next research task is to explore how individuals can redirect their attention towards utilizing their understanding of others to genuinely make them feel recognized. Then, it’s likely that experiencing a sense of being recognized may enhance both partners’ satisfaction with their relationships.

This positive perspective may also work in a workplace context, improving relationships with coworkers.

“To develop relationships with work colleagues, you might think not just about personal knowledge but also what are people’s habits and how they like to work,”

Schoeder says.

“While this was beyond the scope of our study, it’s possible that stronger workplace relationships could ultimately make a difference in terms of people’s satisfaction with their jobs.” 

What Is More Important for Relationship Satisfaction: To Know Others or To Be Known?

Partners’ mutual understanding in a relationship is very important for relationship satisfaction in romantic and companionate relationships, as well as with friends, family members, neighbors, coworkers, and casual acquaintances.

What Is More Important: “To Know Your Partner” or “To Be Known”?

A series of experimental studies conducted by Juliana Schroeder and Ayelet Fishbach showed that the most important thing is that people are more satisfied when they feel like “they are known, rather than when they feel like “they know the other person.

“People want to be known, so they’re looking for partners who will know them and support them. But because other people also want to be known, they end up writing these not-super-appealing profiles when trying to attract partners.”

Juliana Schroeder said.

In their recent paper “Feeling Known Predicts Relationship Satisfaction,” Juliana Schroeder, Professor of Management Philosophy & Values at Berkeley Haas, and Ayelet Fishbach, Professor of Behavioral Science and Marketing at the University of Chicago Booth School of Business, contend that this phenomenon affects all types of our interpersonal relationships, including those with friends, romantic partners, neighbors, family members, coworkers, and casual acquaintances.

“Of course, people say they want to know their relationship partner and support their partner. But that’s not actually the thing that makes them happiest in their relationships. People feel happier in relationships where they feel like they are being supported—and for that, they have to be known.”

Juliana Schroeder said.

Here’s What Really Leads to Relationship Satisfaction

In their experimental studies, researchers first asked participants to rate how well they thought they knew a family member, partner, or friend compared to how well they thought they were known. Then, researchers asked participants to rate their relationship satisfaction on a scale of 1 to 7. It’s interesting to note that people frequently believed they knew the other person better than they did.

Researchers called this effect the illusion of asymmetric insight.

“People think they are unique and special and have a lot of complexity to them, so other people just don’t know their true self. Whereas once they know one thing about the other person, they’re like ‘I know you. Done. “

Schroeder says.

People value relationships more when they feel that someone truly knows them, maybe because it happens so rarely. The results of that study showed that

“In fact, the degree to which they knew the other person mattered less in how they felt about the relationship compared to the degree to which they felt they were known, regardless of how they felt about the overall quality of the relationship.”

Schroeder says.

In another study, the researchers gave participants one of two scenarios in which they encountered an acquaintance at a party who either forgot their name or whose name they forgot. Participants reacted differently to the two scenarios. Schroeder commented on this:

“If you forget their name, it’s not great for the relationship, but if they forget your name, it’s much worse — the relationship is over,”

Schroeder says.

Humor Helps Maintain Love Relationships

Men and women tend to love humorous people and perceive them as more attractive. They feel attracted to those with a good sense of humor and consider humor a desirable trait in romantic partners during the early stages of relationships.

How important is humor in a relationship over time? It is possible that we not only perceive humorous people as attractive but also tend to perceive someone we like as humorous (Li et al., 2009). For example, when we are happy in a relationship, we find our partner funny, even though she or he may not be objectively that funny in the first place.

How a Recent Study Conducted

A recent study conducted by Kenneth Tan, an assistant professor of psychology at Singapore Management University, and his colleagues Bryan Choy, and Norman Li. showed that humor also plays a role in maintaining and strengthening relationships. Partners use jokes and funny stories to signal continued interest in each other and improve their relationship.

Kenneth Tan and his colleagues conducted a study with a sample of 108 couples who were involved in romantic relationships with an average duration of 18.27 months. The researchers asked partners to complete daily assessments for seven consecutive evenings, reporting their perceptions of humor within their relationships and their levels of relationship commitment, perceived partner commitment, and relationship satisfaction.

This way, researchers investigated how humor and relationship quality fluctuate within established romantic relationships on a day-to-day basis. They found that humor functions as a means to signal and maintain the interest of partners in a romantic relationship.

The Study Found Complex Relations Between Humor and Relationship Quality

Their findings demonstrated that on days when partners reported higher levels of commitment, perceived partner commitment, or relationship satisfaction, they also more frequently used humor in communication with their partners. Furthermore, positive relationship quality between partners on one day increases the use of humor and perception the next day. Thus, relationship quality in current interactions positively influences the use of humor in subsequent interactions. This way, they use humor to express their continued interest in an ongoing relationship.

On days where partners were more satisfied and committed to the relationship, they found their romantic partner more humorous, both on the same day and the next. On days when they were less satisfied and committed to their relationship, they found their partner less humorous, both on the same day and the next.

The study did not reveal gender differences in its findings. Both women and men tend to use humor to maintain interest and strengthen their relationships.

In conclusion, one might typically think that humor is more important in the early phase of relationships to establish attraction than in the later stage of the relationship. However, the study found that humor did not show stronger effects on relationships that were shorter in length.

Humor, as well as smiling and laughter, improve our love relationship at any stage of a relationship.

Love After Loss in Otherworldly Venice

Two loving persons, John and Laura. experienced a big tragedy—the tragic loss of their beloved daughter. Their love seems to have cracked after this tragic event. Can their love after loss still be restored?

Loss after loss can be partially healed – and intimacy restored – experiencing something unexpected and new, incorporating in a couple’s life small doses of the unfamiliar, the magical, and the primal. Don’t Look Now seems to say just this. The novella is set in Venice and it is written by Daphne du Maurier, author of Rebecca.

John and Laura, the protagonists of the story, experience a reawakening of the senses that brings them close to one another again after the tragic loss of their daughter. While depicting Venice as gloomy and mysterious, the lagoon city acts as a time-travel device, allowing the protagonists to go back in time and offering them, briefly, the illusion of a restored happiness. The beauty and magic of Venice give them a suspended moment of loving and sensual closeness before a tragic conclusion.

The Journal of the Short Story in English published a special issue on Daphne du Maurier’s short stories and novellas. The volume, edited by Xavier Lachazette, will be available online in June 2024. Meanwhile, readers can access the article I wrote on Don’t Look Now here:  https://asian-university.academia.edu/FrancescaPierini

The Soothing Encounter with Otherness

When John and Laura take a trip to Venice after the death of their daughter Christine, they are distant from one another. In Venice, they meet middle-aged twin sisters. One of the sisters is a psychic who tells Laura she can see and communicate with Christine. She also tells her that Christine is trying to warn their parents to leave the city at once, as she thinks they are in danger. Whereas Laura believes what she hears from the sisters, John, feeling manipulated, grows increasingly impatient with his wife and annoyed with the old ladies.

Whereas Laura is capable of contemplating and accepting a necessary dose of soothing, otherworldly reality which will help her elaborate and contain her grief for the loss of her daughter, John chooses to hide behind a veil of scepticism which will eventually lead him to ruin.

As the story unfolds, John and Laura, in spite of their opposed attitudes towards the unknown, become less estranged from one another. Venice works its magic on them, bringing them closer, renewing their intimacy. Their encounter with otherness – the lagoon city as an exotic and mysterious location and the sisters as messengers from an otherworldly dimension – generates an intense moment of happiness, acting as a catalyst of positive change in their relationship.

Otherness as Catalyst of Change

Don’t Look Now immediately introduces us to a parallel dimension of doubles and opposites: twin old ladies, the second sight one of them possesses, youth opposed to old age, innocence to corruptness, belief to disbelief. In a sense, the novella can be read as a story of descent into a maze – which Venice very much resembles – from which only those who are emotionally open to the possibility of being challenged find a way out, getting consoled for their loss and partially restored to a peaceful state of mind.

This is why Don’t Look Now is very much representative of an Anglophone literary tradition depicting the South of Europe, and Italy in particular, as a space in which manifestations of the magical, the supernatural, the unorthodox, and the regressive are still present, and there to challenge the British visitor. In other words, Italy has been depicted, for a long time, as the ideal stage for tales that centre on a rational British self who finds himself/herself challenged by a parallel world in partial discontinuity with the contemporary one.

Hence Venice is depicted as a counter-site, a place that represents the ordinary by projecting its counter-image, a microcosm that is in appearance in continuity with the contemporary world, but where ordinary rules can be momentarily suspended in order to make space for a tale of fated ineluctability.

Don’t Look Now places at its centre northern European protagonists constantly challenged by the city’s reiterated foreign character, its web of alleys and the largely incomprehensible behaviour of its natives. In order to navigate the city and to make sense of their journey, the British protagonists need someone situated half-way between their world and Venice’s parallel reality: the psychic twin sister personifies this state perfectly, as she is a medium between two worlds.

Why Italy Is Such a Special Venue in Du Maurier’s Novella

Du Maurier’s novella is a fascinating narrative centred on an ideological mystification. By making use of Italy as the cultural polar opposite of England, as a trope for healing, salvation, sensual renewal, and ultimately damnation, the story consigns the country – which Venice epitomises – to a particular role, relegating it to a magical space outside “real” space and real time, a mirror reflection and a dimension outside history that serves the double function of challenging the symbolic order of the self and reiterating its normative value.

Francesca Pierini, Asian University for Women

Modern Intimate Practices in Online Dating Apps

According to previous research on online dating app practices, there are two groups of users. Some are seeking casual sex, while others are seeking a committed relationship, as an imposed normative framework suggests.

Intimate Relationships in Online-Mediated Cultures

Sociologists have long discussed the impact of technology on personal life in the context of online dating apps. Initially, they welcomed the internet’s emancipatory potential, predicting increased safety, control, and freedom. The internet’s romantic freedoms have made intimate relationships less traditional, thus weakening patriarchal sexual and gender orders.

However, some authors have negative and pessimistic views on the emergence of dating apps. They believe that such mobile services can damage intimate relationships.

Social networking and dating apps reclaimed the popularity of Christopher Lasch’s ‘ ideas of a culture of narcissism’ in the late 1970s. (Lasch, 1979) Increasing individualization and excessive consumerism have led to personal relationships crumbling due to emotional weight. It is asserted that technology has damaged interpersonal skills. The technologies prevent men and women from being fully present in relationships due to phone and internet-mediated distractions.

How Dating Apps Divide Love and Sex

The technological tools of dating apps allow us to organize intimate contacts by using rational procedures and question catalogs to calculate match probabilities. These tools have evolved from online dating to mobile dating, reducing physical and digital space. Many researchers focus on how people use dating apps and whether this challenges traditional commitment patterns.

According to some evidence, many users use online apps to engage in casual sex in addition to looking for a committed partnership. Mobile dating facilitates temporal, goal-oriented encounters for the easy establishment of relationships.

On the other hand, ‘real’ or authentic love seems possible only within romantic relationships, which some authors present as something to be preserved and protected. It is contrasted with casual sex as a commodified social form (Illouz, 2020) that accumulates capital in the form of multiple sexual partners.

Dating apps can help organize casual sex, avoiding long-term commitment. These sex-focused practices and relationships seem to be neoliberal, focusing on pleasure and satisfaction without real romance. These practices are aimless and fluid. They lack the goal of romantic relationships.

Casual sex, for many, is the choice of non-choice. Sexual partners relate to each other without pursuing a specific goal, such as initiating a romantic love relationship.

Some researchers suggest expanding traditional understandings of relationship formation and development to include the changes in interaction afforded by mobile dating.

How Our Personal Values Affect Our Love and Romantic Relationships

Men and women tend to attribute the problems to their partner’s shortcomings when they encounter difficulties in their romantic relationships. Sometimes, we may acknowledge that our personal values, individual characteristics, and behaviors also affect the quality of our relationships. Is it really possible?

By the way, it is important to keep the importance of values in mind when we look for a suitable match on dating websites. Recent studies have highlighted the considerable difficulties that partners encounter when they hold opposing views on contentious political matters, as reported by Afifi et al. (2020).

What do people value in their love and romantic relationships?

How Can Our Personal Values Affect Our Relationships?

Our personal values play an important role in our romantic relationships. Could it be the case that some types of values imperil our chances of success and happiness in our love and romantic relationships?

A recent study by Reine van der Wal from Utrecht University and her colleagues in The Netherlands presented empirical support for the significance of personal values as influential factors in the functioning of romantic relationships.

The authors were interested in theoretical inquiries regarding the impact of personal values on the functioning of romantic relationships. A recent study examined how personal values predict the quality of romantic relationships. Researchers explored the role of pro-relational attitudes, communal strength, intrinsic motivation for relationships, and entitlement as potential mediating factors.

What Studies Showed

In a series of five studies, the authors revealed that people who exhibited a greater inclination towards self-transcendence values, specifically benevolence and universalism, experienced higher levels of quality in their romantic relationships.

Pro-relational attitudes, communal strength, and intrinsic relationship motivation also function as mediating factors.

In the fifth study, which used a dyadic analysis, the authors revealed that self-transcendence values primarily affect a person’s own relationship quality while having minimal impact on the relationship quality of their partner.

In summary, this research highlights how important it is to understand the impact of personal values on our love and romantic relationships. The findings of this study suggest that individuals who strongly endorse benevolent, self-transcendent values tend to have higher-quality relationships.

The results of this important study may potentially contribute to our better understanding of why certain relationships thrive while others deteriorate. The findings of this study provide a basis for future investigations into the influence of values on the functioning and well-being of partners in romantic relationships.

A New Study on the Importance of Affectionate Touch in Romantic Love

Touch is an important way people communicate love and intimacy in romantic relationships. Affectionate touch, such as hugging, stroking, and kissing, is common worldwide. Romantic partners across many cultures frequently use affectionate touch to express their love for a romantic partner, passion, desire, and intimate feelings.

The affection exchange theory explains how affectionate touch is beneficial for our romantic relationships and mental and physical health in various respects. It turns out that both giving and receiving affectionate messages through touching behavior boost our mood and reinforce our relational bonds. In the same way as other forms of affectionate communication, affectionate touch nurtures our mutual affection in a relationship.

What the New Study Explored

In their recent publication, Agnieszka Sorokowska and her authors reported two studies in which they examined the relationship between romantic love and affectionate touch behaviors. They administered a cross-cultural survey, collecting data from 7880 participants from 37 countries.

The two studies that the authors conducted revealed interesting results. Generally, this extensive cross-cultural research demonstrates the significance of nurturing love for affectionate touch behaviors and, conversely, the importance of affectionate touch for nurturing love. Although it may seem intuitive that love and affectionate touch are directly related, this new study is one of the few scientific studies that has convincingly demonstrated this association using empirical data.

These studies found that affectionate touch is consistently associated with love in a diverse range of cultures around the world. Partners with high levels of passionate and intimate dispositions more frequently use various kinds of affectionate touch in their romantic communication. However, the partners’ degree of commitment does not make them inclined to use more touching behavior. These differences in effects of these three components of love make sense since the first two are more emotional and physical, while the third is more rational but less physical.

Individual Differences in Affectionate Touch

The authors importantly noted that these statistical relationships substantially varied within cultures, in some cases higher than in others. I believe this means that despite the cross-cultural universality of affective touching in romantic relationships, individuals within those cultures may substantially differ typologically in their preferences for the use of affective touching in daily intimate encounters.

People’s attitudes toward touch are highly individual. And touch can be perceived as not necessarily pleasant, as in cases of social anxiety and touch avoidance. Some men or women may prefer avoiding touch or react negatively to touch, even in romantic relationships. However, even for those individuals who experience attachment avoidance and are less open to touch, more touch in a relationship can promote well-being. Individuals within any society may have different needs for affectionate touch behaviors. Some, for instance, may have a lower preference for interpersonal touch.

Cultural Factors Influencing Affectionate Touch

Collectivistic and individualistic cultural norms of proxemic behavior can have an effect on the frequency and cultural contexts in which men and women use their affective touch. Other cultural factors also play a role.

As the authors conclude, in more conservative and religious societies, cultural norms encourage more physically restrained expressions of affection. Therefore, people tend to use more formalized, less freely expressed, and less diversely expressed affectionate behaviors, even in private and intimate relationships.

What Authors Conclude

The authors of this study finally conclude that various kinds of touching are very common behaviors in romantic relationships. Partners in such relationships experience more need for touch from their romantic partner than they do from other people with whom they communicate and interact.

How Affectionate Touch Influences Our Romantic Relationships

Men and women express their love for a partner in a relationship in a variety of verbal and nonverbal ways. Affectionate touch of various kinds is among the important nonverbal channels for lovers to express love in the intimate relationships. The previous article explained how affectionate touch in a relationship expresses our love for the loved one. Now we are talking about how interpersonal touch influences our romantic relationships.

What Affectionate Touch Tells Us About Love

Partners in romantic relationships often use touch to express their affection and intimacy. Touching various parts of the body, such as the abdomen and thighs, can evoke pleasurable feelings in both those who touch them and those who are touched.

A recent cross-cultural study found that touching behaviors like embraces, caresses, kisses, and hugs are universally present in various cultures around the world. Cultural differences, however, exist in how and when men and women affectionately touch each other. Even when lovers imagine a partner’s touch, they experience pleasurable and erogenous feelings.

Strangers can’t touch as much of your body as your romantic partner. Most people don’t mind when their partner touches their stomach and thighs, but they don’t like it when other people do. There are also more ways to show affection for a partner than in other social situations. A slow stroke is given to a romantic partner.

What Is Affection Exchange Theory?

Researchers employ the Affection Exchange Theory (AET) to understand the important effects and implications of affectionate touch in a relationship. The theory says that affectionate communication promotes the formation and maintenance of strong human pair bonds.

Expressions of affection are especially common in romantic couples. Such expressions affect the quality of a romantic relationship. Partners who are highly committed in a relationship often express various kinds of affection, including physical affection. Physical affection also positively affects relationships and partner satisfaction. However, partners with attachment insecurity less often use affectionate touch.

Most studies refer to affectionate communication as an array of behaviors and verbal displays of affection. For example, hugging was the only behavior explicitly related to touch among several affection communication domains which Horan and Booth-Butterfield’s study components examined.

How Touch Affects Our Relationships and Well-Being

In the study that specifically examined touch in romantic relationships, researchers found that the desire for touch is positively correlated with relationship quality. However, when partners experience attachment avoidance, they feel less desire for touch.

These promising results and the obvious value of touch in close interpersonal relationships encourage us to better understand the role of affectionate touch in romantic relationships.

Also, there appears to be a paucity of research on the psychological factors that influence the use of affectionate touch between partners. It is logical to assume, for instance, that loving partners would touch each other in their relationships. This would enhance communication and bring the benefits commonly associated with affectionate touch. In accordance with a study indicating that one’s own and one’s partner’s approach motives for touch predict greater daily relationship well-being, touch may also promote love between partners.

In an older study, Dainton, Stafford, and Canary found that physical affection (including touch behaviors) performed by a romantic partner and satisfaction with physical affection displays were positively associated with self-assessed love levels.

Thus, we see that our affectionate touch substantially influences our romantic relationships. How does our partner feel when we touch him or her? The previous article explained how affectionately touching the loved one lets him or her know about our love for them.

Surprisingly, however, little we know about the direct relationship between interpersonal touch and love, one of the most essential components of human romantic relationships, outside of this study.

In their recent study, Agnieszka Sorokowska and her colleagues investigated how affectionate touch influences romantic relationships across various cultures.

How Affectionate Touch Expresses Love to a Romantic Partner

Men and women use many verbal and nonverbal ways to express their love for a partner in a relationship. Affectionate touch of various kinds is among the major nonverbal channels to express romantic love that lovers use in their intimate relationships.

Agnieszka Sorokowska and her colleagues explain the role of affectionate touch in romantic relationships.

What Is Affectionate Touch?

In romantic relationships, touch is the most common means of expressing intimacy. Loving partners touch each other significantly more frequently than other individuals. Those in romantic relationships show significantly more intimate touch with each other than those who are single. Even imagining a partner’s touch can evoke pleasurable and erogenous feelings.

Romantic partners are typically permitted to touch many more parts of the body than strangers or acquaintances. For instance, most people feel comfortable when their partner touches them in the abdomen and thighs, but not when other people do so. Moreover, affectionate touch in partnerships is more diverse than in other social interactions. When directed towards a romantic partner, a stroke, for example, is performed with a particularly low velocity.

In line with this, a recent cross-cultural study revealed that, despite significant intercultural differences, affectionate touch behaviors such as an embrace, caress, kiss, and hug are universally present in partnerships across the globe.

Why Touch Deprivation Is Bad

The tendency to use affectionate touch in romantic relationships seems natural. The negative effects of touch deprivation stand in stark contrast to the many advantages of affectionate touch in close relationships.

Touch deprivation is associated with anxiety, depression, and somatization. On the other hand, the higher prevalence of partner touch leads to better psychological well-being. Furthermore, interpersonal touch contributes to a lowered stress response by lowering blood pressure, heart rate, and cortisol production. Touch can also reduce pain.

However, touching might not always be beneficial. Some people dislike touching. They may avoid touching others. Or have negative reactions to touching others. Such aspects of the relationship with a partner as low familiarity or a condition can make one feel a negative reaction to touch, such as disgust.

Why Affectionate Touch is Good in Close Relationships

Researchers use Affection Exchange Theory (AET) to interpret the significant implications and consequences of affectionate touch. According to this theory, affectionate communication is essential for “fostering the formation and maintenance of significant human pair bonds.” (Floyd, 2006, p. 165).

Expressions of affection are common among couples and related to the quality of romantic relationships. Men and women with higher levels of commitment in relationships usually physically display their affection toward their partners. The level of physical affection is also positively associated with relationship satisfaction and partner satisfaction while being negatively associated with attachment insecurity.

Affectionate communication typically includes multiple types of behaviors and verbal displays of affection. Men and women feel the desire for touch when their relationship quality is good.

Touch is strongly related to attachment patterns. When partners experience attachment avoidance, they are less likely to experience a desire for touch.