Love as Affiliation: Who Crave for It, Who Doesn’t

PDF Version Many people, as social animals, experience the need for love as longing for affiliation with others. Why do some men and women experience this need for connection more intensely than others? Why do some crave affiliation in love … Continue reading

The Indian Myth of Kamadeva, the Hindu God of Love

Many modern Western symbols of love date back to the early Greeks and Romans. Eros was the Greek god of love, while Cupid was the Roman god of love and desire. The image of a chubby Cupid aiming love arrows … Continue reading

Love and Loving in Middle-Class Pakistan

The article by Ammara Maqsood, Associate Professor in Social Anthropology at University College London, tells us the modern story of love in Pakistan and how modern urban women manage their desire for love in Pakistan. Traditional marriages in Pakistan are … Continue reading

“Friends with Benefits”: Single Men and Women in Relationships

Throughout the last couple of centuries, traditional ideals of romantic love have suggested people find their soul mate, marry the loved one, have children, and live happily ever after. The cultural beliefs in love marriages have long shaped people’s dreams … Continue reading

How Marriage Evolved Into Singlehood

In people’s minds, love and marriage relationships have been deeply associated with wellbeing and happiness. For a long time, many women and some men thought that marriage would bring them happiness in life. Yet, something unexpected occurred by the end … Continue reading

The Golden Age of Love Marriage in Western Societies

Love marriage appears to be a valuable cultural value in many countries throughout Europe, North America, Australia, and New Zealand, as well as many other modernized societies around the world. However, it was not always true in history. In the … Continue reading

The Need to Belong and Love

Everyone has a “need for love” of some kind. For women and men who believe that love is bonding, the “need to belong” is basically the “need for love.” Those who have a strong desire to belong to a group … Continue reading

Sexual Love in Cultural Contexts

As I explained in another article, many scholars and laypeople equate sex, sexual love, and erotic love. However, I believe researchers should distinguish between these concepts because they mean somewhat different things (Karandashev, 2022). Sexual love is intense feelings of … Continue reading

How People Experience and Express Emotions in Individualistic Cultures

Several cultural ideals, the norms of social life, personality traits, emotions, and behavior define the individualistic features of societies. The key attributes of an individualistic culture are personal autonomy and relational independence, the primacy of a person’s individuality and uniqueness, … Continue reading