An Invisible Swedish Romance

How romantic are Swedish people? What does love look like in the cold climate of this Nordic culture?

There are two possible planes of reality to consider in this regard: ideal and real (Karandashev, 2022a). The first one concerns how love is presented as a cultural idea in literature, art, cinema, and other social media, which create cultural love models.

The second one concerns how love is really experienced by people in their daily lives.

This article considers the first plane of love in how romantic love is represented in literary genres of Swedish literature and what popular romance looks like in a Swedish cultural context. According to Maria Nilson and Helene Ehriander, the scholars at Linneaus University’s center for research in popular culture in Sweden, popular romance has been a challenging genre in Swedish literature for many years (Nilson & Ehriander, December 21, 2020).

Why Literary Romance in Sweden Was Invisible?

In Sweden, there is a strong literary tradition of realistic novels. Occasional romantic fiction was written and published but attracted little interest among Swedish readers. did not attract much readability. Popular romances were rarely discussed in public. The genre was generally invisible in scholarship as well as in the cultural arena. For many years, Swedish literature has had a poor tradition in the romantic love genre. Until recently, few romance titles appeared in the Swedish book market. Romance has been and continues to be viewed as a static genre comprised of poorly written books that are strikingly similar and simplistic in plots and characters. Generally, popular romance in the country is a genre with a “bad reputation.” Romantic writing has been seen as being an endless repetition of essentially the same plots, as old-fashioned as it gets. Authors and readers of romantic novels have been largely women. Some consider the romantic genre as literature that strengthens old patriarchal norms and ideals.

Some may theorize that the traditional unpopularity of romance in Sweden could be related to the cold climate of the country or the reserved character of people in Swedish culture. In any case, this can be related to the culturally normative ways in which Nordic people experience and express emotions.

The range of fiction commonly read in Swedish schools and universities is traditional. The same selection of classics, as it was in the 1980s, is still in the curriculum. Popular romance novels are not covered in the “main” literature course. The romance genre is frequently considered as old-fashioned, patriarchal, or subversive (Nilson & Ehriander, December 21, 2020).

The Origins of Nordic Romance Novels in “Chick Lit”

The Nordic genre of “chick lit” is related in some ways to the genre of romance. It is a sort of “subgenre” of popular romance. The “chick lit” genre was also associated with “women’s fiction” in the 1970s by Erica Jong and Marilyn French.

Chick lit came to Sweden with Bridget Jones’s Diary by Fielding. After the success of this romantic novel, several other books were translated into Swedish. Then, several Swedish writers also began writing Swedish chick lit with the conflicting desires that characterize this genre. Nordic chick lit novels have typically featured conflicting desires, a distinct writing style with distinct presentations of speech and thought, and distinct tones and settings.

The Swedish welfare state has had a significant influence on Swedish chick lit. The “non-western” novels of chick lit in Nordic cultures have shifted their genre. These books changed and developed the genre, rather than just mimicking American bestsellers. The heroes of Swedish chick lit embodied so-called “modern men” who have no problem with washing up the dishes or changing diapers. The chick lit heroines in Swedish authors’ novels are more concerned with their love interests, female friends, and careers than with their families. The classic chick-lit themes are reimagined in terms of Nordic social conditions, gender roles, and cultural contexts.

The Rise of Swedish Interest in “Popular Romance” In recent years, the genre of “popular romance” has gradually appeared in public view and in the Swedish cultural context. Simona Ahrnstedt is a bestselling author who has extensively written her books as romances. She started out by writing historical romances. Yet, her big breakthrough was the love novel En enda natt (All In). She actively promoted this genre in Sweden (Nilson & Ehriander, December 21, 2020).

Free Scandinavian Love

For many Scandinavians, love is a free relationship between independent individuals. Their national cultural ideas and policies of freedom, independence, and equality in interpersonal relations encourage their culture of love. The free Scandinavian love in the countries of Denmark, Sweden, Norway, and Finland is in accord with the egalitarian cultural values of their societies.

The High Value of Love in Scandinavian Cultures Having a wonderful, long-term relationship or becoming a parent is important. Many Scandinavians believe that love and relationships nowadays are stronger than ever in their countries. For example, Danish sociologist Birthe Linddal Hansen, a researcher at the Copenhagen Institute of Future Studies, said that

“True love is still very popular as an ideal, and people are getting married more now than they did years ago.”

Scandinavians do not shy away from the words “I love you.” The Danish “jeg elsker dig,” the Norwegian “jeg elsker deg,” and the Swedish “jag älskar dig,” pronounced something like “yah-g el-scar d-eh” are still widely used by people in those countries. In Finnish, it sounds like “minä rakastan sinua,” or in the shortened “mä rakastan sua,” in the spoken language. Yet, men and women used these love words sparingly due to their reserved Scandinavian character. When it comes to expressing their feelings, they do so in a reserved manner. In their interpersonal relationships, they are typically less emotionally expressive than people in some other, more expressive cultures, like those in Mediterranean and Latin American societies. The Nordic people of Scandinavia tend to be less lively in their facial and body expressions. They smile and laugh in moderation.

The Swedish Example of Free Love

The Swedish book “Är svensken människa” and its English publication, The Swedish Theory of Love (Berggren & Trägårdh, 2022), present some basic cultural ideas and prototypes of Scandinavian free love. Swedish cultural policies and legislation, on the one hand, emphasize individual autonomy and, on the other hand, trust in the state. Swedish philosophy, cultural studies, and sociology focus on some basic logic and rational principles that the welfare state follows. This is the social idea that people in interpersonal relationships should be independent. Cohesive dependency and subordination cause individual inauthenticity and predicaments for true love. Swedish modern cultural values promote equality and autonomy as preconditions for sincere and authentic affection and love.

To Love or to Marry?

It appears that contemporary Scandinavians are delaying their marriage. Men and women tend to marry later in their 30s, when their education, careers, and relationships are established. Many couples choose to live together without getting married. People in the Scandinavian countries feel free to certify or not certify their marriages. “Open unions” have long been an acceptable practice in Scandinavian societies. De facto unions between spouses are common and even mainstream in today’s society. When it comes to property and inheritance, both couples have rights and duties. Government policies in Scandinavian nations actively encourage equality between the sexes in all areas of relationships.

In Scandinavian countries, legal marriage is seen as a major life milestone. However, these formal events are secondary in importance to having a loving partner, a long-term relationship or becoming a happy parent.

For many men and women, official marriage is rather a symbolic expression of love and commitment to remain together forever or for a long time. These old ideals of stability, love, and commitment, however, haven’t gone out of style, even in progressive and liberal Scandinavian societies.

Scandinavian Weddings

Couples may officially certify their marriage later and even have a wedding. Eventually, some of these couples decide to wed, primarily to celebrate their union with a wedding ceremony and a great party. For instance, in Norwegian folklore and tradition we find wedding formulae that seem to be ancient, i.e.,

He weds you to honor and to be the lady of the house, to half the bed and to locks and keys … under one blanket and one sheet.

Perhaps these words go far back in time.

Wedding traditions in Scandinavia are always evolving, with the changes being influenced by customs from other regions of the world. Nowadays, Norwegian weddings, for instance, have many things in common with those of other European countries. A typical bride will wear a long white dress, and her groom will wear a black tuxedo. The same fashion is in Sweden today. Bridal couples wear what we would consider traditional wedding attire: a white dress and tuxedos. Some may return to past Swedish customs, such as wearing the bridal crown. Nevertheless, traditional wedding practices are gradually waning in the modern cultural evolution of Scandinavian societies.

Free Scandinavian Marriages and Free Families

Marriages and families in Scandinavian countries are the free unions of independent individuals. “Open unions” are widely accepted in those societies. Men and women in both certified and uncertified marriages have equal rights and responsibilities.

Do Marriages still Exist in Scandinavian Countries?

The frequently asked question among Scandinavians is whether the institution of marriage is disappearing. Social scientists and journalists began to express such concerns in the early 2000s. For instance, Stanley Kurz, an American conservative commentator, wrote in 2004 in the magazine Weekly Standard that “Marriage is slowly dying in Scandinavia.” He believed that “same-sex marriage has undermined the institution of marriage.” How realistic and adequate are such concerns?

The data, on the other hand, indicates that this is not the case at all. According to the Nordic Statistical Yearbook, the number of marriages in the Nordic countries has increased since 1990, albeit with varying trends and shifts in different societies of that region. This trend can be seen throughout all of the Nordic nations (Love and Relationships in Scandinavia, 2015).

In reality, Scandinavian marriages have just become more diverse than before. People take their right to freedom and interdependence for granted, while still respecting their responsibilities.

We should keep in mind that people in the Scandinavian nations can be in either certified or uncertified marriages. The accepted practices of so-called “open unions” have existed in Scandinavia for a very long time. These kinds of de facto unions of partners are widespread and even prevalent. Both partners have rights and responsibilities concerning their property and inheritance. In a case of separation, both men and women have obligations regarding maintenance payments.

As one Finnish woman noted,

“I have been there, done that. To me, getting married just means finding someone to be with and to be loved, and of course, that is something that everyone wants.”

Scandinavians Highly Value Love, Good Relationships, and Parenthood more than Marriages

In Scandinavia, having a delightful, long-term relationship or becoming a parent is very important to many Scandinavians. Many Scandinavian couples choose to live together without getting married, a practice known as “sambo.” Some of these couples eventually decide to get married, largely to celebrate their union with a wedding ceremony and have a big party.

It is true that modern Scandinavians appear to be waiting longer to marry. It is quite normal for a couple to wait until they are in their 30s after finishing their studies before getting married. However, they also wait longer when they decide to divorce.

Longer education, career, or the cost of purchasing the apartment are some of the reasons for a late marriage. In addition to that, weddings in Scandinavia have become increasingly elaborate and costly. Church weddings are expensive. Therefore, many Danish couples now prefer a civil ceremony. Legal marriage is regarded as an important step in life among people living in Scandinavian countries. These steps, however, are secondary in importance after having a loving, long-term relationship or parenthood. As one Swedish woman of 27 years old commented,

“Marriage is a contract and a symbolic commitment to remain together forever. At the same time, it is an expression of love. These ideals of stability, love, and commitment haven’t gone out of style, even in progressive and liberal Scandinavia.”

Maria said this when she was in her late 20s, unmarried, and six-months pregnant.

The Free Scandinavian Families

For many Scandinavians, marriage is no longer a precondition for starting a family. It is not necessary, neither normatively nor legally. A nuclear family is changing its form. About 60% of the parents of first-born children are not married. And a marriage certificate is no longer required in order to obtain housing.

It may appear strange to men and women in other cultures that many Scandinavians wait so long before getting married. They may even already have one or two children before marriage, but in Scandinavian countries, it is a cultural reality. In other words, as Danish social scientist Mogens Nygaard Christoffersen of the National Social Research Institute commented,

“What defines and makes the foundation of the Danish family can be said to have moved from marriage to parenthood.”

The “Hygge” Style of Love and Life

The Danes, according to a new global narrative, are happy people. Why Danes? Why are they frequently ranked among the happiest people in the world? The cultural idea of “hygge” could be the answer. “Hygge” is a popular Danish word that describes the Danes’ emotional culture and national character.

This Danish concept, pronounced “hyoo-guh” or “hoo-ga,” approximately translates to the word “coziness,” yet it is built around much more than that. This Danish word cannot be translated into a single English word but encompasses a set of feelings including coziness, comfort, and well-being through enjoying the simple things in life. “Hygge” is a Danish mental attitude, a style of life, and a set of Danish cultural values focused on keeping a person grounded, balanced, relaxed, calm, and happy.

According to Meik Wiking at the Happiness Research Institute in Copenhagen, “hygge” is such an important part of being Danish that it is considered “a defining feature of their cultural identity and an integral part of the national DNA.” (Wiking, 2017). As he puts it, in other words, “what freedom is to Americans, … hygge is to Danes.”

Life in the “Hygge” Style

People in Denmark traditionally tend to look for places and situations that set up contexts conducive to the feelings of coziness, warmth, and emotional well-being. The Danes have a national obsession with all things that make life cozy. Even the smallest and most simple things can bring us happiness, and when we take care of the little things, it often makes a difference in the bigger things as well.

The Danish culture of happiness is different from other cultures. These supposedly happiest people on earth (typically) do not talk or think about life in terms of “happy.” They look at and feel life through a different set of cultural notions and scripts. Their cultural keyword “lykke,” pronounced like “lu-Kah,” is the Danish word for joy and happiness. This Danish happiness word, however, may have different cultural connotations (Levisen, 2014). Danish people have a propensity to cultivate feelings of peace in their minds. They strive to live their lives by nurturing the sentiments of tranquility and calm delight in their thoughts, emotions, and environments. They tend to enjoy the simple pleasures of being together and living in the moment (e.g., Johansen, 2017; Søderberg, 2016).

What Is Hygge Love?

The “hygge” cultural lifestyle predisposes Danish people to love in the same style. As Meik Wiking describes, “Hygge is about an atmosphere and an experience. It is about being with the people we love. A feeling of home. A feeling that we are safe.” “Hygge” is the feeling which Danish men and women get when they are cuddled up on a sofa, in cozy socks under a soft throw in the company of good friends. It is that mood when they are sharing food, comfort, and easy conversation with loved ones. It is the warm sensations they feel in the morning when the light is just right on a clear blue-sky day.

What Can We Get from Hygge‘s Cultural Know-How? Meik Wiking’s “The Little Book of Hygge” is a worthwhile text for people in other cultures of the world to learn about this cultural cornerstone of Danish life and love. This valuable experience can enrich our lives in our homelands. It is knowledge worth sharing and exporting to other societies. Their cultural secrets to happy love and a happy life are simple but beneficial:

“Get comfy. Take a break.

Be here now. Turn off the phones.

Turn down the lights. Bring out the candles.

Build relationships. Spend time with your tribe.

Give yourself a break from the demands of healthy living. Cake is most definitely Hygge.

Live life today, like there is no coffee tomorrow.”

Happy love is everywhere where you set it up. Pick the right lighting. Organize a Hygge get-together. Dress hygge. These are the simple suggestions Meik Wiking gives on how to experience more joy, love, and contentment the Danish way (Wiking, 2017).

Erotic Love in Cultures Around the World

Many laypeople and academics are interested in sexual and erotic themes. The topics of this kind are related to how people experience and express love.

As I said in another article, love and sex are intimately interconnected and sometimes difficult to distinguish. For their better understanding, several questions should be answered. Among those are: What is sex? What is love? What is sexual love? What is erotic love? I recently explained what erotic love is. Here I talk about erotic love across human cultures.

Erotic Art and Erotic Love

People had sex from the early origins of human evolution. It was natural and biologically embedded in their species. However, erotic love appeared on the scene with the onset of culture.

The cultural ideas of erotic art and literature have been depicted in painting, sculpture, music, songs, dances, theater, and fashion design. These artistic mediums conveyed the aesthetic values of body shape and movement, the structure and expressiveness of the face, and the melody and rhythm of music and singing.

What is “erotic” in erotic love?

In the same way that erotic art does, erotic love characterizes the physical attractiveness of a person and the setting in which they are situated. A person who is feeling erotic love looks at the body with admiration. He or she perceives the beautiful body as “nude” rather than “naked.”

Look at the dictionaries, and you’ll see the meaningful differences between the two. The impression of a beloved’s nude form is about the presence of his or her attractive physique, but the impression of a naked figure is about the absence of clothes. Both can have various connotations hidden beneath the surface.

When you are in a museum of sculpture and painting, you look at the nude figures and admire their beauty. Looking at a nude figure in the museum, you don’t experience sexual arousal every single time, don’t you? It is because you experience erotic love, not a sexual one. You experience erotic feelings, but usually non-sexual ones. Both together are not compatible in that context.

In the same way, when you are alone with your beloved being without clothes in bed, looking at her or him, you see them nude and experience erotic feelings. Yet, you don’t feel sexual arousal every single time you look at them. You feel erotic rather than sexual love.

At another time, however, you can experience both erotic and sexual love for them, perceiving them both naked and nude. One of these experiences can prevail over another or not. 

Two Examples of How Erotic Love Was Represented in European and Eastern Cultures of the Past

In the course of the history of art across different cultures, a wide variety of cultural models of erotic art and erotic love have been portrayed. Both men and women were depicted as the objects of erotic love in ancient Greek and Roman art, as well as in Indian art, yet in different cultural contexts and settings. They can still be seen today in the form of paintings and sculptures in the museums of the world.

European Examples of Erotic Art

The depiction of nude women and men in art during the Renaissance period was fashionable and generally conveyed positive associations. Erotic images of women and men can be found in the works of many poets and painters. In nude figures, artists personified their ideals of beauty, graciousness, soul, and love. During the Renaissance, great artists like Giorgione, Leonardo, Titian, Michelangelo, and Veronese created works that praised erotic beauty.

For instance, the “Venus of Urbino” painting depicted “a humanly beautiful nude woman whose pose is borrowed from the idealized beauty of Gorgione’s “Sleeping Venus.” This love allegory represents a European cultural model of love of that time, depicting the victory of love over temptation and time (Grabski, 1999, p.9).

Eastern Examples of Erotic Art

The Sanskrit aesthetic philosophy and art of Indian culture elevated the feeling of “shringara,” one of the nine rasas. “Shringara” means “erotic love” as an attraction to beauty. This feeling is related to the feeling of “rati,” meaning passionate love and sexual pleasure. Nevertheless, these two feelings are still emotionally different.

The love lyrics in Sanskrit and ancient Indian paintings and sculptures beautifully portrayed the stunning pictures of shringara, an Indian culture of “erotic love.” The concept was described as being evidently different from “kama” as presented in ancient Indian medical literature. The diverse feelings of kama were about desires and sensual pleasures of the body (Orsini 2006, p. 10). The Kamasutra, an old Sanskrit text dated to 400 BCE–200 CE, presented a lot of ancient Indian knowledge and wisdom about sexuality, erotic pleasure, and emotional pleasure. This literary text identified and vividly described four types of sexual experiences. Those distinctively referred to sex, sexual love, erotic love, or associated feelings.

Four types of sex and sexual love in “Kamasutra”

Sex and love are among the topics of great interest for many, yet in different ways. Laypeople and academics believe that sexuality and love are inextricably linked to one another. Numerous authors in the scholarly literature frequently consider these two concepts together.

Researchers in many scientific areas have different ways of conceptualizing the connections between sexuality and love. Some academics believe that “love is really sex,” while others believe that “sex is really love.” Still others believe that these two experiences are distinct yet connected. Opinions about how they are connected also vary.

Although their forms and expressions are behaviorally similar, sex and sexual love have distinct psychological roles. Therefore, it is worthwhile to distinguish them (Karandashev, 2022a). To put it briefly, these two concepts have the following different meanings:

Sexual desire is easily aroused, fleeting, and short-lived. Any attractive individual is capable of satisfying sexual desire. Sexual love is a collection of more intimate and complicated feelings related to a certain other person. Only a specific individual can fulfill a person’s sexual urge.

What is “Kamasutra”?

Ancient cultures of the far past were quite elaborate in this regard. The Kamasutra is an ancient Indian Sanskrit text that comprehensively describes what sexuality, erotic, and emotional pleasure are.It is widely known as a sexual manual for men and women. People could learn from the book about different ways to enjoy sex in different positions and with different sexual techniques.

The ancient Indian Hindu Sanskrit text of the Kama Sutra, dated to 400 BCE–200 CE, was attributed to the Indian philosopher Vatsyayana. The book was largely not about sex positions or sexual techniques. Instead, it was written first of all as a guide to the art of living well, the nature of love, finding a right life partner, keeping your love life going, and other things that have to do with the pleasure-seeking parts of human life.

How many types of sex and sexual love can we distinguish?

In the book of Kamasutra, Vatsyayana writes about sexuality, sexual and erotic love, and emotional fulfillment in their intricate relations. The Sanskrit word “kama” conveys several connotations, variously meaning “desire, pleasure, longing, love, and sex.” It is also the name of the god of erotic love and desire.

The text of Kamasutra clearly distinguished four types of sex and sexual love:

  • “First was a simple love of intercourse that resembles a habit or drug.
  • Second was like a separate addiction to specific aspects of sex such as kissing, embracing, or oral intercourse.
  • Third was the love consisting of mutual attraction between two people, instinctive, spontaneous, and possessive.
  • Fourth was the kind of one-sided love that often sprang from the lover’s admiration for the beauty of the beloved.” (Tannahill 1992, p. 203).

According to the text, satisfaction of the first and second types of sex depends just on physical proficiency in intercourse and adherence to the rules and techniques. These are mostly sexual interactions between lovers. The third and fourth types of sexual experience represent true sexual love. These kinds of sexual love are above and beyond the rules. Lovers should just follow their sensual intuition of love and natural feelings of sexual harmony (Karandashev, 2017, p. 71).

What Are the Main World Cultures?

What are the main cultures of the world? How global are they? And how diverse are they? These are among the key questions that cross-cultural researchers may ask.

The West-East dichotomy has been a classification of the world cultures well-known by scholars during recent centuries. Western and Eastern cultures should be construed as global cultures, presumably. However, Western culture has been exemplified by the United States, Canada, and a few western European nations, such as England, the Netherlands, Germany, and France. In contrast, Eastern cultures have been typified by China and Japan. These two global cultural regions differed in a number of general cultural dimensions.

Probably the most well-known cultural distinction between the West and the East is the contrast between individualistic Western societies and collectivistic Eastern ones. At the very least, this is the framework that researchers most often use to study different cultures.

How Do Global World Cultures Form?

Regional and global cultures like Western and Eastern ones are usually formed by historical cultural influences of neighboring societies, cultural regional domination of some societies or by expansive migration. The countries of China and Japan, for example, are culturally similar in some respects. In the same way, the cultures of the Netherlands and Germany are more culturally similar to each other than to France, while France is more similar to Spain.

Thus, due to geographical and historical traditions and religious and political influences, national cultures share similarities with those of other adjacent countries. Certain geographical locations may differ greatly in a variety of cultural elements. One source of these cultural distinctions is the transmission of ancient philosophical concepts to new generations. In recent years, many researchers have studied and thought about the differences between Western and Eastern cultures, whose mental and cultural perspectives are very different in many ways.

West-East Scholarly Comparison

Cultural and cross-cultural studies have actively investigated these worldwide distinctions empirically. By comparing the United States, the Netherlands, and occasionally other European nations as representatives of Western culture to Japan and China as representatives of Eastern culture, researchers have discovered a number of fascinating cultural differences between these two global cultures.

As a cultural framework for explanation, they typically referred to individuality and collectivism, or related social concepts.

The questions in this regard, however, have remained unresolved. Is the USA or England sufficiently exemplary of all so-called Western countries? Is Japan or China sufficiently prototypical of other so-called Eastern countries?

What does the West mean? What does the East mean? There are many differences between the cultures of East Asia and South Asia, as well as between the cultures of the United States and Western Europe. For example, many West European countries have very different ways of life in many ways.

A Cultural Variety of the World Regions

In the last few decades, scholars have started to look into the different cultures of the world in more depth. For example, Shalom Schwartz (2014) found eight transnational cultural regions based on the values the countries share. They are English-speaking, West European, East Central and Baltic European, Orthodox East European, Latin American, South Asian, Confucian-influenced, and African and Middle Eastern.

Each of these transnational zones is distinguished by a distinct cultural value pattern. However, eight cultural regions do not fit within the expected locations.

Is Western Culture Really Individualistic?

Studies of the last decades have revealed that the West-East division of culture is not quite accurate in several regards (Karandashev, 2021a). There is a great cultural difference between different “Western cultures” and between different “Eastern cultures.”

As Schwartz (2014) noted, it is not entirely valid to describe Western civilization as individualistic. The complex analysis of cultural orientations has shown that people in the West have a lot of differences.

For example, the cultural samples from the USA and Western Europe showed significant variations in six of the cultural value orientations. Mastery, embeddedness, and hierarchy are more prevalent in the US. Intellectual autonomy, equality, and harmony, on the other hand, are more prevalent in Western European countries (Schwartz & Ros, 1995).

The Transnational Cultural Regions Based on their Geographical Proximity

According to the recent comprehensive analysis of cultural orientations, the transnational cultural regions are based on geographical proximity (Schwartz, 2014). Their cultural similarities can be explained by the transmission of values, norms, and practices across international borders. Additionally, language, history, religion, and other cultural variables also had an impact.

How Different Are the Irish and Scandinavian Styles of Interpersonal Interactions?

Irish and Scandinavian cultures have something in common between them, as well as with other Western cultures. Yet, people differ in their styles of interpersonal interaction and emotionality.

Western and Eastern Societies

Scholars who study cultures and compare them have looked at Western and Eastern societies and found that they are very different. From a philosophical, social, and psychological point of view, it was easy to understand and explain this kind of cultural difference

Everything looked simple: Europe and North America are “western” cultures, while Japan, China, and India are “eastern.” The East is more collectivistic than the West. All other nations have been beyond the scope of this distinction.

Modern researchers have looked more closely at the cultural differences between societies around the world, going beyond the traditional East-West division. They have made a more diverse cultural classification of world societies and looked at many different cultural factors and dimensions (Karandashev, 2021a).

Many modern researchers believe that Eastern and Western societies are more diverse than previously thought. Categorizing the world into East and West is simplistic and fails to convey how diverse the various nations are, even within these two cultural regions.

Cultural Diversity of Interpersonal Interaction and Emotional Styles in the West

Cross-cultural research has revealed that people in different “Western” and “Eastern” cultures have different styles of interpersonal interaction. They experience and express their emotions in different ways (Karandashev, 2021a).

During the last several decades, researchers have found that the “Western” cultures of interpersonal relationships and emotional expressions differ in such countries as Germany, France, the United States of America, Ireland, and the Scandinavian countries of Sweden, Norway, and Finland.

Irish Style of Interpersonal Interactions and Emotions

Many people in Irish culture like the company of peers and companionate relationships. They enjoy being together and chatting with their Irish companions and friends.

Irish folks are notoriously emotional in their conversations. They are extraverted, gregarious, and cheerful in social interactions. Compared to them, people in England, Iceland, and Scandinavia are more reticent and private in their lives and feelings.

In Irish culture, public expressions of emotion are commonplace. The Irish people are emotional and openly show how they feel. People from Ireland have lively voices and are highly expressive emotionally. Their narrative expressions are frequently poetic and full of humorous stories. Humor and laughter are valued as ways to express one’s emotions. They often use humor to lighten the atmosphere of a company (Greeley, 1979, 1981; McGoldrick, 1996).

The interpersonal attitudes of Irish people are often kind and welcoming. They go to considerable lengths to maintain good manners and avoid provoking disagreement. Irish people are known to communicate in an indirect manner. They could also refrain from immediately expressing their irritation or disagreement. Instead, they will employ covert, subdued cues.

Irish people are generally warm and friendly, yet they are a bit shy when it comes to physical contact and interaction with others. Their gestures are expressive but not excessive while they are talking. When the Irish point to something they’re talking about, they usually nod their heads. Eye contact is culturally expected for many Irish during conversation and signals engagement and trust. However, the eye contact is not continuous to avoid a feeling of psychological awkwardness.

The Nordic Styles of Interpersonal Interaction and Emotion

People from the Nordic and Scandinavian cultures of Denmark, Sweden, Norway, and Finland are typically reserved. These twin implicit ethics embody their cultural values: “Keep to yourself” and “Don’t think you’re so special” (Erickson, 2005).

They tend to be reserved in their expression of emotions and keep their feelings to themselves. In this respect, they are significantly different from other European cultures, like Ireland, Italy, and Latinos (Karandashev, 2021a; McCrae & Terracciano, 2006).

Scandinavian and Nordic societies are low-contact cultures. People limit their interpersonal contacts and keep their communication distanced. Outside of their close relationships, Nordic people tend to avoid meddling questions and deep and elaborate conversations. In social interaction, they may appear passive.

In their interpersonal relationships, they are less emotionally expressive. Scandinavian cultural norms encourage moderation in the expression of emotions and emotional control(Midelfort & Midelfort, 1982; Pennebaker et al., 1996; Rodnick, 1955). People in Nordic societies have a tendency to avoid conflict, restrain aggression, and prefer practical solutions to disagreement.

Nordic people are less lively in their gestures, postures, and body movements. They laugh and smile less frequently than people from the Mediterranean and Latin American societies.

Scandinavian cultures highly value personal autonomy and privacy. People from the Nordic countries are more introverted, less vocal, and less intrusive than those from the Mediterranean and Latin American countries. They consider shyness to be a good emotional quality. They believe that shy people are introspective, sensitive, and non-obtrusive (Daun, 1995; Erickson, 2005).

Finish Expressive Style

Finish culture presents a typical example of the expressive style of Scandinavian countries. Finns talk to each other in silence and in monologues that move slowly and have long pauses. They listen to each other silently, yet they are still attentive during conversations. Finns don’t like to be interrupted by the verbal comments of others. They don’t need superficial social feedback (Nishimura, Nevgi, & Tella, 2008; Tella, 2005).

Although the Irish and Scandinavian styles of interpersonal interaction differ, they also differ from the German, French, and American ways of communication. Other western European countries also have their own culturally different expressive styles (Karandashev, 2021a).

What Makes American, French, and German Communication Styles Unique?

People from the Western cultures of the United States, France, and Germany have many common values, yet they are different in their communication styles, interpersonal interaction, and emotionality.

Western and Eastern Cultures

Scholars who study cultures and compare them have spent a long time looking at Western and Eastern societies as two very different types of cultures. This kind of cultural difference was easy to understand and explain in terms of philosophical, social, and psychological aspects of culture. These differences really make sense.

The concepts of Western and Eastern cultures are largely exemplified by European and North American countries as “western”, and Japan, China, and India as examples of Eastern cultures. The Western cultures are mostly defined as individualistic, while the Eastern cultures are characterized as collectivistic. All other countries presumably belong to one of these global cultural groups.

Diversity of Western and Eastern Cultures

In recent years, researchers have looked more closely at the cultural differences between societies around the world, going beyond the traditional East-West divide. Researchers have been able to make a more diverse cultural classification of world societies because they looked at many different cultural factors and dimensions (Karandashev, 2021a).

Studies have shown that Eastern and Western societies are more diverse than they were originally deemed. Researchers have found that dividing the world into East and West is too simple and doesn’t show how different the countries are.

Cross-cultural research has revealed a diversity in how people in different “Western” and “Eastern” cultures experience and express their emotions (Karandashev, 2021a).

Western Cultural Diversity of Interpersonal Communication and Emotional Styles

Many cultural and cross-cultural studies have found that the “Western” cultures of interpersonal communication and emotionality are quite different in such countries as Canada, the United States of America, France, Germany, Ireland, and the Scandinavian countries of Denmark, Sweden, Norway, and Finland.

The North American Culture of Communication in the United States

Several Western European cultures are very different from North American cultures in the United States. Even though they are all presumably Western cultures, their communication styles differ in several ways.

People in North America, as a low-contact culture, tend to keep a spatial distance, maintain slightly indirect body orientations, and avoid frequent touching during interpersonal conversation. In this regard, they are significantly different from people in high-contact cultures,

Americans are known around the world for being loud, talkative, direct, and assertive. When interacting, they prefer to maintain social distance. Nevertheless, they are chatty, polite, and expressive both verbally and nonverbally.

North Americans are self-expressive. Social standards encourage emotional openness. Unrestrained emotional self-expression is believed to improve understanding and exhibit empathy in interaction. People feel self-expression is good and improves relationships. This explains why Americans are so outspoken and expressive.

Many Americans appreciate happy things and struggle with unpleasant emotions. They’re friendly. They strive to be positive and discourage their communicators from experiencing and expressing negative emotions. Their favorite sayings are “Take it easy” and “It’ll be okay.”

Americans prefer “small talk” to meaningful dialogue or serious conversation. They enjoy jokes and humor when talking with each other. They strive to ease tensions in interactions and challenging situations. Americans tend to be overly expressive in both positive and negative emotions. They like to brag and appreciate the feeling of pride in many things.

The French Culture of Communication

French people express their emotions openly and intensely. They may express their displeasure and anger, as well as their affection and love, in public at times. They enjoy vigorously defending their points of view in conversations.

The French have an emotional culture that tends to act on impulse. The French do things in a very emotional way. They can be very happy and interesting. Still, the French get angry sometimes. The French communication style can be described as straightforward, indirect, and eloquent. Every meeting starts with a general conversation. The French people don’t worry about phony friendliness and insincere sociability. They enjoy small talks and dialogues.

The German Culture of Communication

Germans frequently behave and communicate more conventionally. They are direct, serious, and grounded. They favor adopting traditional attire, manners, and fashion.

The Germans are serious in their verbal expressions. Germans do not like small talk and idle conversations. They are generally introverted and reserved. They don’t like talking to strangers or people at social gatherings. Germans are usually polite and don’t raise their voices when they talk.

Germans are typically straightforward and direct in their verbal expression. They usually include detailed information and explanations in their messages. They prefer to present their messages with well-organized and logical information supported by facts, examples, and figures. They like to summarize all of the major points at the end of their communication messages.

How Does Cultural Power Distance Affect Societies?

People’s social relationships are hierarchically structured in many regards. Individuals’ power and status, for example, are distributed unequally in many societies. And the degree of this social inequality varies in different cultures. Power distance is a measure of how important a society considers social ranks and the hierarchies of power in relationships and interactions between people (Karandashev, 2021a).

A Dutch social psychologist, Geert Hofstede, proposed the cultural parameter of “power distance” to explain how societal cultural norms expect and accept that social status, power, and “vertical” interactions are dispensed unequally (Hofstede, 2001; 2011).

As a cultural variable, power distance assesses how much people recognize and accept that social distance and power are distributed unequally between people of low and high status. In other words, it is the rate of inequality versus equality that people of status and power have in a society.

What Are the Cultures with High Power Distances?

High power distance cultures are present in societies in which the differences in power of “superiors” and “subordinates” seem to be natural and reflect an “existential inequality” (Hofstede, 1980/1984).

In societies with high power-distance cultures, less powerful people accept inequality and expect that power within a society is dispersed between individuals disproportionately. The people of authority, such as rulers, elders, parents, and heads of families, are higher in a relational hierarchy. Subordinate people, such as commoners, youngsters, and children, are lower in a relational hierarchy. These authorities and subordinates are relationally and emotionally distant from each other.

Submissive attitudes and respect of lower-status people towards higher-status people are expected and suggested.

The instances of such high power-distance societies are the Philippines, Malaysia, Singapore, Japan, India, Mexico, Guatemala, Colombia, Venezuela, and Brazil (Hofstede, 1980/1984).

What Are the Cultures with Low Power Distances?

Low power distance cultures are present in societies in which people are considered equal in their social status and power in social relations. Cultural norms in societies with a low power distance culture expect equality in relationships and power, and an egalitarian style of communication.

The instances of low power-distance countries are Sweden, Denmark, Norway, Finland, Austria, Switzerland, Israel, Ireland, and New Zealand (Hofstede, 2001; 2011; Würtz, 2005).

The culture of the United States of America is evaluated as lower than the median in power distance. Despite the official declarations of and inspirations for democracy and equality in the US, the social reality of relationships in American society is still far from these egalitarian ideals. Social inequality is widespread. The racial and cultural diversities of American society make it dependent on social context (Andersen, Hecht, Hoobler, & Smallwood, 2003).